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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Manage episode 366003391 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows:
- How to sell probabilistic measurement to key stakeholders;
- How to use probabilistic measurement to guide marketing investment decisions;
- How to adapt the media buying approach to be best captured with probabilistic measurement methods.
Our discussion touches on many of the topics I have covered recently in essays like The Emerging Marketing Economist and Reprogramming the Broken Marketing Brain.
83 episodes
Manage episode 366003391 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows:
- How to sell probabilistic measurement to key stakeholders;
- How to use probabilistic measurement to guide marketing investment decisions;
- How to adapt the media buying approach to be best captured with probabilistic measurement methods.
Our discussion touches on many of the topics I have covered recently in essays like The Emerging Marketing Economist and Reprogramming the Broken Marketing Brain.
83 episodes
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