Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
1:07:16
1:07:16
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In this episode of the Mobile Dev Memo podcast, I speak with Bill Grosso, the CEO of Game Data Pros, a consultancy that specializes in experimentation for digital entertainment. Over the course of our conversation, among other things, we discuss: Experimentation as a concept in consumer products; Whether experimentation should exist as a standalone…
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Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)
51:47
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51:47
In this episode of the Mobile Dev Memo podcast, I speak with Rob Leathern, a trust and safety and business integrity executive, on the potential use of AI by bad actors to perpetrate scams and other forms of abuse on social media. Among other things, we discuss: The role of a business integrity function at a large technology company; How proactive …
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Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
48:36
48:36
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48:36
My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landsca…
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Season 3, Episode 25: How to launch an app (with Offer Yehudai)
48:50
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48:50
My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…
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Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)
48:12
48:12
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48:12
My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…
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Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
1:05:12
1:05:12
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My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…
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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
49:33
49:33
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49:33
this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…
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Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
54:48
54:48
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54:48
In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…
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Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
18:24
18:24
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18:24
This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…
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Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)
48:34
48:34
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48:34
My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…
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MDM Canon: What is performance marketing?
32:24
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32:24
MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?, first published in October 2018. The episode attempts to clarify what I see as a broad misun…
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Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)
46:22
46:22
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46:22
My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…
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Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
43:53
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43:53
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…
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Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)
37:23
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37:23
My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…
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Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)
51:05
51:05
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51:05
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…
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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
52:13
52:13
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52:13
My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…
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Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan)
54:21
54:21
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54:21
My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …
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Season 3, Episode 12: All about the Digital Markets Act (with Lazar Radic)
52:09
52:09
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52:09
My guest on this episode of the podcast is Lazar Radic, a Senior Scholar for Competition Policy at the International Center for Law & Economics and Adjunct Professor of Law at IE University. Our conversation focuses on the EU's Digital Markets Act and the broader competition regulation landscape. Among other things, we discuss: A brief survey of th…
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Season 3, Episode 11: Podcast: What is the American Privacy Rights Act? (with Alan Chapell)
45:03
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45:03
In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates, about the recently proposed American Data Privacy and Protection Act (APRA). Congresswoman Cathy McMorris Rodgers, R-Washington, and Senator Maria Cantwell, D-Washi…
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Season 3, Episode 10: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz)
50:00
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50:00
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. In this episode of the podcast, Mikolaj and I discuss the EDPB's recently published opinion on the use of the Pay or Okay model by "large on…
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MDM Canon: The perilous mythology of Brand Marketing for digital products
28:04
28:04
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28:04
MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled The perilous mythology of Brand Marketing for digital products, first published in November 2021. The episode proposes a tax…
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Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister)
49:07
49:07
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49:07
In this episode of the Mobile Dev Memo podcast, I discuss third-party cookie deprecation in Chrome, as well as Google's Privacy Sandbox suite of tools with Paul Bannister, the Chief Strategy Officer at Raptive. Over the course of our conversation, we cover: The current state of third-party cookie deprecation in Chrome; Whether publishers are genera…
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Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish)
40:04
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40:04
My guest on this week's episode of the podcast is Tom Fish, the Head of Public Policy and Research at Gener8, a data empowerment platform for consumers. Tom is also the Director of Policy at the Coalition for Online Data Empowerment, an advocacy group. But prior to these roles, Tom was an Assistant Director at the UK's Competition and Markets Autho…
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Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)
51:27
51:27
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51:27
In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands that recently raised a $17MM Series A led by Bain Capital. In our conversation, Rishabh and I discuss, among other topics: The implications for retail and eCommerc…
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Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)
39:16
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39:16
In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss: The science of emotion and the field of emotion analytics; The challenges of using focus group feedback to optimize early consumer products; The methodologies used to measure a u…
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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
45:42
45:42
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45:42
I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss: The definition of Out-of-Home advertising On what timeline advertisers tend to adopt Out-of-Home advertising How Out-of-Home fits into a marketing strategy Which product categories see the most success…
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Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)
48:12
48:12
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48:12
In this episode of the Mobile Dev Memo podcast, I speak with Dr. Grace Kite, the Founder and CEO of two companies: magic numbers, a consulting and advisory firm that helps companies apply econometric models to their marketing measurement, and magic works, a company that specializes in training related to the application of econometrics to mar…
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In this new podcast series from Mobile Dev Memo, called the MDM Canon, co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled Why Analytics Teams Fail, first published in June 2016. Specifically, the episode highlights three common issues encou…
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Season 3, Episode 3: How to run an analytics team (with Russell Ovans)
52:29
52:29
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52:29
My guest in this week's episode of the podcast is Russell Ovans, who recently published a book, Game Analytics: Retention and Monetization in Free-to-Play Mobile Games. Russell has a PhD in Artificial Intelligence and began his career in academia before transitioning to industry and starting one of the first Western social free-to-play gaming studi…
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Season 3, Episode 2: The privacy benefits of on-device processing (with Dieter Rappold and Felix Krause)
43:09
43:09
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43:09
My guests on this episode of the Mobile Dev Memo podcast are Dieter Rappold and Felix Krause, the founders of ContextSDK, a tool that allows app developers to optimize and personalize their products using on-device contextual signals. Dieter is a serial entrepreneur and investor, and he leads business operations at ContextSDK, and Felix is a well-k…
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Season 3, Episode 1: Unpacking Apple's App Store payments changes (with David Barnard)
1:20:55
1:20:55
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My guest on this episode of the Mobile Dev Memo podcast is David Barnard, who is the Growth Advocate at RevenueCat, the app subscription management platform. The subjects of our conversation are the new guidelines that Apple published, in quick succession, for alternative off-platform payments in the United States and alternative in-app and off-pla…
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Season 2, Episode 12: Gaming’s Generative AI opportunity (with Emmanuel de Maistre)
41:40
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41:40
My guest on today's episode is Emmanuel de Maistre, the founder and CEO of Scenario, a generative AI platform for creating game art assets. Before founding Scenario, Emmanuel founded Redbird, a drone analytics company. Emmanuel and I discuss the opportunity for generative AI to lead to radical personalization -- the ability of products to tailor co…
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Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)
1:02:48
1:02:48
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My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements. The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about: The prim…
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Season 2, Episode 10: The future of device fingerprinting (with David Philippson)
1:03:36
1:03:36
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1:03:36
My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO of Dataseat, a mobile DSP that uses contextual signals for targeting and which was acquired by the Verve Group in 2022. Before Dataseat, David was the founder of AdX, the first mobile attribution platform. I originally invited David to the podcast t…
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Season 2, Episode 9: Podcast: Looking forward to 2024 in mobile gaming (with Matthew Kanterman)
52:23
52:23
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52:23
My guest on this episode of the Mobile Dev Memo podcast is Matthew Kanterman, a respected gaming analyst who spent 8 years at Bloomberg covering companies in the interactive entertainment space, and who also spent time at Roundhill Investments covering the Metaverse. I invited Matthew onto the podcast to consider the prospects for mobile gaming in …
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Season 2, Episode 8: The FTC, Google, and the state of digital privacy (with Alan Chapell)
41:09
41:09
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41:09
In this episode of the Mobile Dev Memo podcast, I speak with Alan Chapell, an attorney who specializes in digital privacy through his law firm and consultancy, Chapell & Associates. In the episode, Alan and I discuss, among other things: - The current state of a potential national privacy law in the United States; - What role, if any, the FTC can h…
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Season 2, Episode 7: Exploring the Pay-or-Okay model (with Mikołaj Barczentewicz)
58:46
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58:46
My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom. Mikolaj is an expert on European data privacy law and this is his fourth time appearing on the podcast: in previous episodes, we discussed t…
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Season 2, Episode 6: Understanding Interoperable Private Attribution (with Ben Savage)
40:46
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40:46
My guest on this episode of the podcast is Ben Savage, who works at the intersection of advertising and privacy at Meta. Ben is Meta's representative to the W3C in forums like the Private Advertising Technology Community Group and the Privacy Community Group. At Meta, Ben has been heavily involved with a framework called Interoperable Private Attri…
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Season 2, Episode 5: How to measure a marketing campaign (with Olivia Kory)
43:40
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43:40
My guest on this episode is Olivia Kory, the Head of Go-To-Market at Haus, a marketing decision science platform. Before Haus, Olivia held senior marketing roles at Netflix, Quibi, and Sonos. Olivia and I discuss a wide range of topics within the subject of advertising measurement in this episode, including: The role of causal inference in marketin…
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Season 2, Episode 4: How to build a brand (with Joy Howard)
55:56
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55:56
My guest on Episode 4 of Season 2 of the Mobile Dev Memo podcast is Joy Howard. Joy is the CEO of Early Majority and is a remarkably accomplished marketer, having held CMO and other executive-level marketing positions at some of the world's most recognized brands, including Sonos, Patagonia, and the Coca-Cola Company, among others. I invited Joy on…
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Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)
44:46
44:46
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44:46
In this episode of the Mobile Dev Memo podcast, I speak with Peter Hamilton, the Senior Director of Ad Innovation at Roku, about the digital advertising opportunity on CTV. Among other topics, Peter and I discuss: The high-level promise of CTV for advertisers Creative strategy for CTV The availability and efficacy of targeting on CTV The verticals …
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Season 2, Episode 1: The Creative Realignment (with Alex Collmer)
48:48
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In this episode of the Mobile Dev Memo podcast, I speak with Alex Collmer, the CEO of VidMob, about the power of creative in the modern advertising landscape. In Episode 1, Season 2 of the Mobile Dev Memo podcast, among other things, Alex and I discuss: How the role of creative optimization has changed over time as the privacy environment has grown…
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Season 2, Episode 2: The journey to probabilistic attribution (with Michael Kaminsky)
48:22
48:22
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48:22
In Episode 2 of Season 2 of the Mobile Dev Memo podcast, I speak with Michael Kaminsky, the co-founder and CEO of Recast, on the topic of media mix modeling and probabilistic marketing measurement more broadly. Among other things, our conversation touches upon: How a marketing team can get started with adopting probabilistic measurement; The unfore…
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MDM Podcast Episode 38 - The Future of Digital Advertising Measurement (with Maor Sadra and Julian Runge)
1:14:30
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This episode of the Mobile Dev Memo podcast focuses on The Future of Digital Advertising Measurement. I am joined by two very esteemed guests, Maor Sadra and Dr. Julian Runge: Maor Sadra is the CEO of INCRMNTAL, an incrementality testing platform. Prior to INCRMNTAL, Maor was the CEO of Applift and held executive positions at a number of digital ad…
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MDM Podcast Episode 37 - The future of EU-US data transfers (with Mikołaj Barczentewicz)
1:13:00
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In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz, an expert on European data privacy law, about the recent $1.3BN fine that the Irish DPC issued to Meta over its transmission of EU residents' data to the United States. We discuss the history of data transfer frameworks between the EU and the US and …
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MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)
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In this episode of the Mobile Dev Memo podcast, I speak with Shamanth Rao, the CEO of Rocketship HQ, a mobile performance marketing agency. We discuss Shamanth's practical approach to integrating probabilistic marketing measurement, and especially media mix modeling, into his clients' reporting workflows: How to sell probabilistic measurement to ke…
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MDM Podcast Episode 35 - The post-ATT eCommerce landscape (with Rishabh Jain)
1:10:23
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1:10:23
In this episode of the Mobile Dev Memo podcast, I speak with Rishabh Jain, the CEO and co-founder of FERMÀT, an eCommerce platform designed to maximize advertising conversions for brands. Prior to FERMÀT, Rishabh spent nearly six years at Liveramp, most recently as its Vice President of Innovation. In our conversation, Rishabh and I discuss, among …
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MDM Podcast Episode 34 - A deep dive on the Digital Markets Act and Digital Services Act (with Mikołaj Barczentewicz)
1:03:47
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My guest on this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, an expert on European data privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he joined me just a few weeks ago in A deep dive on European data privacy law to disc…
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MDM Podcast Episode 33 - The history of mobile product management, and the dating app dilemma (with Brad Richards)
1:05:12
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My guest in this episode of the Mobile Dev Memo podcast is Brad Richards, the Managing Director & Chief Product Officer at LOVOO, the most popular dating app in the German-speaking world. Brad and I discuss the Product Management role for mobile-first companies: What a product manager does; The path to becoming a product manager; The role of A/B te…
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MDM Podcast Episode 32 - A deep dive on European digital privacy law (with Mikołaj Barczentewicz)
1:14:13
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My guest in this episode of the Mobile Dev Memo podcast is Mikołaj Barczentewicz, an expert on EU digital privacy law. Mikołaj is a law professor at, and the research director of, the Law and Technology Hub at the University of Surrey in the United Kingdom, and he has research affiliations with the Stanford Law School and the University of Oxford, …
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