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Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)
Manage episode 406155779 series 2419218
I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:
- The definition of Out-of-Home advertising
- On what timeline advertisers tend to adopt Out-of-Home advertising
- How Out-of-Home fits into a marketing strategy
- Which product categories see the most success with Out-of-Home
- Who in an organization tends to control Out-of-Home budget
- The media buying process for Out-of-Home
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
83 episodes
Manage episode 406155779 series 2419218
I speak with Ty Tinker, the Head of Analytics at AdQuick, on the topic of Out-of-Home (OOH) advertising measurement. Among other things, we discuss:
- The definition of Out-of-Home advertising
- On what timeline advertisers tend to adopt Out-of-Home advertising
- How Out-of-Home fits into a marketing strategy
- Which product categories see the most success with Out-of-Home
- Who in an organization tends to control Out-of-Home budget
- The media buying process for Out-of-Home
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
83 episodes
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