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Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)

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Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

  • The science of emotion and the field of emotion analytics;
  • The challenges of using focus group feedback to optimize early consumer products;
  • The methodologies used to measure a user's emotional state;
  • How emotion analytics can be used in a product use case;
  • How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
  • How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

78 episodes

Artwork
iconShare
 
Manage episode 407837124 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:

  • The science of emotion and the field of emotion analytics;
  • The challenges of using focus group feedback to optimize early consumer products;
  • The methodologies used to measure a user's emotional state;
  • How emotion analytics can be used in a product use case;
  • How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
  • How PMs can use emotion to make product adaptations and decisions.

Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

78 episodes

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