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Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)
Manage episode 407837124 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:
- The science of emotion and the field of emotion analytics;
- The challenges of using focus group feedback to optimize early consumer products;
- The methodologies used to measure a user's emotional state;
- How emotion analytics can be used in a product use case;
- How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
- How PMs can use emotion to make product adaptations and decisions.
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
78 episodes
Manage episode 407837124 series 2419218
In this episode of the Mobile Dev Memo podcast, I speak with Ryan Anthony, the CEO of DIRT, an emotion analytics platform. Over the course of our conversation, we discuss:
- The science of emotion and the field of emotion analytics;
- The challenges of using focus group feedback to optimize early consumer products;
- The methodologies used to measure a user's emotional state;
- How emotion analytics can be used in a product use case;
- How the value of emotion analytics has changed as the digital privacy environment has grown more restrictive;
- How PMs can use emotion to make product adaptations and decisions.
Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
78 episodes
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