Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)

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1y ago 1:02:48

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My guest on this week's episode is Eran Friendinger, the CTO and Co-Founder of Voyantis, an advertising optimization platform that calculates user-level predicted LTV in real time for targeting and conversion improvements.

The topic of our discussion is conversion optimization and customer lifetime value. Among other topics, we talk about:

The primary pitfalls that marketing teams encounter when building LTV models?;
How to avoid (or accommodate) the curse of dimensionality when estimating LTV;
How VO bidding has changed since ATT and the nuances of the different platforms that marketers should consider when using VO bidding;
Synthetic signals and whether or how they should be incorporated into an advertiser's conversion optimization process;
The specific campaign strategies that work differently across verticals.

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