Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

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4M ago 46:51

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ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including:

When the explosion in retail media began (when did Everything become an Ad Network?);
Whether retail media budgets generally represent "new money" or are being redirected from elsewhere;
The sustainability of growth in the retail media market;
The measurement challenges that arise from advertisers' use of multiple retail media networks;
Any forthcoming consolidation in the retail media segment;
Which downstream categories (like eg., measurement) benefit from growth in the retail media space.

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