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Best-Selling Author And Futurist Byron Reese On The Power Of Brand Storytelling

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Manage episode 333805757 series 2909158
Content provided by WMR.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WMR.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action.

Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

546 episodes

Artwork
iconShare
 
Manage episode 333805757 series 2909158
Content provided by WMR.FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WMR.FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have driven the growth and development of human culture, and he outlines tips on how you can tell stories that persuade your customers to take action.

Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

  continue reading

546 episodes

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