))
Carly Berna, Director of Marketing at Jewish Voice
Archived series ("HTTP Redirect" status)
Replaced by: Responsive Fundraising
When?
This feed was archived on July 19, 2018 01:10 (
Why? HTTP Redirect status. The feed permanently redirected to another series.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 209519377 series 2078424
Content provided by Virtuous Software. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Virtuous Software or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of The Modern Nonprofit Fundraiser Podcast is about the art of nonprofit marketing. Host Gabe Cooper welcomes Carly Berna, the Director of Marketing at Jewish Voice, a faith-based organization that provides humanitarian aid and medical care to impoverished Jewish communities and their neighbors in Africa, Asia and Israel. Gabe and Carly discuss juggling multiple marketing channels, coaching colleagues within an organization through changes in marketing and media, and the increase in digital engagement across platforms. Carly also shares how Jewish Voice analyzes their acquisition channels to address their demographics more successfully. Highlights from this episode: -Carly’s shares her experience in creating effective online giving experiences, and which best practices nonprofits should keep in mind to create successful experiences moving forward -Changes in the media landscape and the benefits of producing a television show to raise awareness -Why it’s imperative for nonprofits to analyze their data sources (and then let the data speak for itself) -Insights into Jewish Voice’s donor acquisition strategies, and how it’s shifting from broadcast and mail to online (including content marketing and social media)
…
continue reading
16 episodes
Share
