How This Dumb Product Made $1,000,000,000 (BILLION)

Modern Marketing Podcast

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2+ y ago 8:02

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This episode is about the Tamagotchi, a handheld digital pet that pretty much every kid growing up in the 90’s is familiar with. What’s really interesting though is how this tiny little toy created a franchise that was able to generate nearly 6.2 billion dollars in sales, and become one of the most successful products of all time. So in this episode, I’m going to show you the secrets behind how Tamagotchi was able to capture the hearts, minds, and wallets of a generation and the business, marketing, and psychological principles behind their genius strategy and design. So, let me show you how it's done!

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#Business #Marketing #Adam Erhart #Entrepreneur #Marketingpsychology #Marketingstrategy