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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks

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Manage episode 307704282 series 2042336
Content provided by Chris Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl

Follow Rory on Twitter - https://twitter.com/rorysutherland

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

-

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

773 episodes

Artwork
iconShare
 
Manage episode 307704282 series 2042336
Content provided by Chris Williamson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Williamson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author.

Transportation is getting quicker. As we reach close to terminal velocity for getting from A to B, behavioural scientists should be looking at how journeys can be made more enjoyable, not quicker. Yet Google Maps and public transport never takes this into account.

Expect to learn why all Indian restaurants deserve a Michelin Star, why the crema on your coffee was a branding stunt, why Rory is in love with his new Ford Mustang Mach-E, how a glass-sided toaster can change your life, Rory's thoughts on Insulate Britain, how stepping on pavement cracks can increase bear attacks and much more...

Extra Stuff:

Buy Transport For Humans - https://amzn.to/3oCzzSl

Follow Rory on Twitter - https://twitter.com/rorysutherland

Get my free Reading List of 100 books to read before you die → https://chriswillx.com/books/

To support me on Patreon (thank you): https://www.patreon.com/modernwisdom

-

Get in touch.

Instagram: https://www.instagram.com/chriswillx

Twitter: https://www.twitter.com/chriswillx

YouTube: https://www.youtube.com/modernwisdompodcast

Email: https://chriswillx.com/contact/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

773 episodes

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