Ep. 157 – Dave Cole, founder of King of the Hammers, on Personal Growth, the Evolution of Racing, Going EV and the Future of Ultra4

ModernJeeper Show

Hello ModernJeepers welcome to Episode 157 of The ModernJeeper Show… the show about Jeeps, Jeeping and Jeepers.

Corey and Jessy are back from two weeks in Death Valley for ModernJeeper Adventures and right out of the box Matson threw them into the fire to record one of our favorite episodes so far.

The crew BS a little bit about Death Valley and shocking gas prices and then dive directly into the discussion with the special guest.

This week we are honored to have Dave Cole, the man behind the crazy idea to build a desert race out in the middle of Johnson Valley, California. Sixteen years later King of the Hammers is one of the most amazing spectacles you will ever see.

We were inspired to bring Dave on to the podcast because of recent changes to the ownership structure of Ultra4 Racing, but as is usual for a ModernJeeper show episode we go all over the place from the origin of KOH, to the evolution of Dave Cole, to the future of Ultra4 Racing.

Dave dives into all levels of what we are dubbing the Cole philosophy, including his personal growth, what it took to build KOH, the stories, the myths and why he sold Ultra4 Racing.

He also breaks down the stats of the 2022 King of the Hammers including the most incredible statistic of all and why he will never build a car with a transfer case again.

Then he shares some insight into the Ford relationship, why Jeep didn't want to race, and what special badging we might see on a future Bronco.

And, to top it all off, he shares his cell phone. As a note, if you are listening to the audio and wonder "what the F" is going on, you can watch the full video of our discussion at YouTube.com/modernjeeper

As always, we are extremely grateful to our supporters & friends including Warn Winches, Raceline Wheels, Bestop, Milestar Tires, Rugged Radios, Adventure Rack Systems, and, of course, Metalcloak.

So, sit back, relax with a cold one and enjoy Episode 156 of The ModernJeeper Show…

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