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Free Trials Friend or Foe?
Manage episode 401064349 series 3553590
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Do Free Trials fuel the growth of a company or create users who don't want to purchase your product?
In today's episode I discuss the positive and negative impacts of free or discounted trial offers.
Key Highlights:
- Free Trials bring in new customers, free can be great!
- You have to be able to track your users and segment them out to understand how they churn and engage with your service
- Make sure you have mechanisms in place to combat fraudulent activity - bad actors like free trials
- Do the right thing if you are running free trials - Engage with your customers, let them know you are going to charge them - be upfront so there are no surprises (or chargebacks)
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