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The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.
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Threads of Sustainability

The Sustainable Quilter Bridget O'Flaherty

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With climate change and environmental impacts becoming a common narrative in our daily lives, it seems like a great time to explore what sustainability looks like in the quilting, fibre and textile world. We hear from creatives, makers, manufacturers and producers from all over the world to discover what sustainability looks like to them and find out how they are contributing to a sustainable future. We celebrate the positive steps people are taking, no matter how small. Whether you're a hob ...
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In each episode of Successfully Funded, Doug French from KiwiTech talks to and deconstructs currently successful world-class crowdfunding campaigns from eclectic areas (investing, sports, business, art, games, etc.) to extract the tactics, tools, and routines you can use. This includes favorite books, morning routines, exercise habits, time-management tricks, and much more. I like talking to and learning about success, and I bet you'll like the conversations I have.
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Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.
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The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry. Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset. Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Eco ...
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In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ve…
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This week I give my thoughts about how you break into product management. Product Management does not have a clearly defined path - its not as simple as take a few classes and BOOM you are now a PM. In this episode, I cover the basics about What a Product Manager does, How I would go about becoming a Product Manager and what steps to take to get in…
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In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his …
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In this episode of Threads of Sustainability, we delve into the innovative world of FeelGood Fibers with founder Kim Soper. The concept of FeelGood Fibers emerged from a simple observation: the lack of a centralized marketplace for buying and selling secondhand fabrics within the sewing community. Kim shares the journey behind FeelGood Fibers, whic…
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This week I talk about the recent lawsuit settled between Visa and Mastercard vs United States Merchants. The lawsuit effectively will lower interchange costs for the next 5 years on all Visa and MasterCard credit card transactions. But what exactly are interchange fees, what do they do and why are they so high in the first place? How do they compa…
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In this episode my guest is Jimmy Somarajan of Levi Strauss. We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program. Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value There are different structures you can use to build loyalty and it all result…
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Chargebacks Attack dives into the wonderful world of chargebacks, why they suck and what you can do about them. A chargeback is a consumer telling you that something went wrong with your service or product. There are three main areas of chargebacks: consumer fraud, merchant fraud or criminal fraud - in all three cases someone did something wrong...…
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This week on the Monetization Matrix, I discuss one of my favorite topics - metrics!! What are the most important metrics to track for your subscription business and how should you be tracking or thinking about your payment metrics? These two areas are important meaty topics and are intertwined in their importance (depending on whether you have a s…
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Our podcast guest, Jakob Isak Nielsen, possesses an extraordinary wealth of knowledge about the film and TV industry, and this expertise shines through in this episode of the ScreenME podcast. In this episode, Jakob takes us on a journey that spans the historical roots and contemporary developments of the industry, offering reflections on the poten…
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In this episode I discuss how to increase your payment authorization rates. The focus of this episode is to understand how a payment is accepted by learning about the different entities involved in a transaction. Next, the conversation moves over to common reasons why a payment might be denied and fail. In the last half of the podcast I discuss som…
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This week we talk about Involuntary Churn and some tactics to fight involuntary churn. Churn will kill your business very quickly if you don't get it under control. In this episode you'll learn about the different types of churn, why involuntary churn happens and a few different techniques for combatting and crushing your involuntary churn. You’ve …
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On the episode of the Monetization Matrix I discuss the steps necessary to consider as you start taking payments online. TLDR: Start small and expand the services you need as your business and customer needs grow Key Learnings: You can start with an out-of-the-box solution like Shopify, SquareSpace to get started selling online If you want a dedica…
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Do Free Trials fuel the growth of a company or create users who don't want to purchase your product? In today's episode I discuss the positive and negative impacts of free or discounted trial offers. Key Highlights: Free Trials bring in new customers, free can be great! You have to be able to track your users and segment them out to understand how …
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This is it! The big, #1 introductory podcast explaining who I am and why you might want to listen to the Monetization Matrix. This podcast focuses on how to utilize payments and subscriptions to grow your business and delight your customers. Learn about the highlights and lowlights of my entrepreneurship journey. Listen to how I learned about payme…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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In the diverse landscape of quilting, finding your tribe can be a transformative experience. Join us for an insightful conversation with Maddie Kertay, the driving force behind BadAss Quilter Society, a digital haven for liberal quilters seeking solidarity and community. Maddie shares her inspiring journey, from advocating for reproductive justice …
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This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Foll…
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Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mi…
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In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offe…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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In this episode, we delve into the vibrant world of quilting and sustainability with Sherri Lynn Wood, a leader in the modern improv quilting movement. Sherri Lynn's creative journey began with a simple sundress that defied a sexist dress code, marking sewing as a source of expression and empowerment. Inspired by the abstract quilts of black makers…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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Join Ulrike Rohn in an engaging conversation with Henrik Roonemaa on this podcast episode. Henrik Roonemaa is the co-founder and former CEO of Geenius Meedia that originated as an online tech news portal and grew into a flourishing media house, now owned by Estonia's Ekspress Grupp. In this episode, Henrik Roonemaa reflects on his trajectory, start…
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Embark on an enchanting journey with Carolyn Playdon, a dedicated quilter whose Instagram unveils a vibrant tapestry of #quiltinthewild images. Based in Edmonton, AB, Carolyn seamlessly blends her passion for the great outdoors with her creative brilliance in quilting. Join us for a heartfelt conversation about her transition to zero-waste quilting…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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In this episode, our host Ulrike Rohn has an insightful conversation with Tobias Frühmorgen. They delved into the world of filmmaking and teaching film students, as Tobias shared his expertise on the evolving landscape of the film industry and his teaching experience. From the challenges of green film production to the increasing demands on filmmak…
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This summer, I had the privilege of conducting interviews at Twist, a unique convergence of fibre enthusiasts, artisans, and experts in rural Quebec. In this exclusive live interview series from Twist 2023, we explore the heart of sustainability and celebrate locally sourced fibres. Interview 1: Navigating Sustainability Through Conscious Choices w…
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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Peak Load Management Association Webinar: Jenny Roehm, Sr. Manager, Utility Solutions, Schneider Electric; Michael Brown, Dir., Energy Services, NV Energy; Ross Malme, President & CEO, Malme Energy Consulting; Judy Knight, Chief Development Office, PLMABy Lee Krevat
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Welcome to the latest episode of our ScreenMe podcast, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host Ulrike Rohn. Social entreprene…
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Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the cultur…
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
  continue reading
 
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Welcome to the second season of the ScreenMe podcast, where we're all about embracing challenges and transforming them into opportunities. Join us as we unravel the secrets of those visionary individuals who can spot potential in situations that others may find daunting. To kick off this new season, we have a very special guest with us: Britta M. G…
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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to c…
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Carole Lyles Shaw is on a mission to infuse modern quilts with creativity, individualism, and freedom of expression. Her journey into quilting began as a heartfelt endeavor to create beautiful quilts for her nieces and nephews. This creative exploration led her to the African American Quilters of Baltimore, where she honed her skills and learned th…
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
  continue reading
 
Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by…
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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In this episode, we sit down with Kristian Hansen, the visionary force behind Slø, a brand that's redefining denim as we know it. Slø creates timeless, genderless denim garments, handcrafted ethically and sustainably, with each piece made to order in Italy. But Slø isn't just about jeans; it's about fostering a community and a movement. Kristian sh…
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