The Monetization Matrix podcast with Kristian Hansen offers insights on payment and subscription strategies to monetize products and services through the lens of growth. It covers everything from payment optimization to internationalization, churn reduction, and aims to benefit businesses of all sizes. Hosted by an industry expert with over 15 years of Silicon Valley experience, this series aims to boost ROI and provide valuable growth insights.
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Lee Krevat, CEO of Krevat Energy Innovations, sits down with leaders in the fight to mitigate climate change to discuss what they do, what drives them, and their visions for the future!
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With climate change and environmental impacts becoming a common narrative in our daily lives, it seems like a great time to explore what sustainability looks like in the quilting, fibre and textile world. We hear from creatives, makers, manufacturers and producers from all over the world to discover what sustainability looks like to them and find out how they are contributing to a sustainable future. We celebrate the positive steps people are taking, no matter how small. Whether you're a hob ...
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In each episode of Successfully Funded, Doug French from KiwiTech talks to and deconstructs currently successful world-class crowdfunding campaigns from eclectic areas (investing, sports, business, art, games, etc.) to extract the tactics, tools, and routines you can use. This includes favorite books, morning routines, exercise habits, time-management tricks, and much more. I like talking to and learning about success, and I bet you'll like the conversations I have.
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Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Creator of Shanghai Observed, Alex Greenberg, discusses the road to success and how to enjoy that process with a new guest every week.
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Pop-Marketing sits at the crossroads of popular culture and brand marketing. Every week we interview the marketers behind popular culture, academics that study popular culture and fandom or creators of culture to get the inside scoop of how to harness the power of popular culture to make stuff people actually choose to spend time with. It's a trip, give it a listen.
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The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry. Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset. Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Eco ...
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#11: The role of imagination in navigating entrepreneurship and collaboration in education. A talk with Martin Hansen (Executive Senior Advisor, VIA University College, Denmark)
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In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ve…
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Gunars Valkirs, CEO, Maui Ku'ia Estate Chocolate - Episode 155
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34:17
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Gunars Valkirs, CEO of Maui Ku'ia Estate Chocolate. My #1 favorite chocolate of all time! And it's green! Will dark brown, but... powered by an off-grid microgrid supplying over 99% renewable energy.By Lee Krevat
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How to be a Product Manager in Payments & Subscriptions
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This week I give my thoughts about how you break into product management. Product Management does not have a clearly defined path - its not as simple as take a few classes and BOOM you are now a PM. In this episode, I cover the basics about What a Product Manager does, How I would go about becoming a Product Manager and what steps to take to get in…
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#10: The European film industry: Necessitating systematic change. A talk with Sten-Kristian Saluveer (Founder & CEO @ Storytek Venture & Innovation Studio / Head of Cannes Next)
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In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his …
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Episode 45: FeelGood Fibers - Redefining Fabric Destashing
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In this episode of Threads of Sustainability, we delve into the innovative world of FeelGood Fibers with founder Kim Soper. The concept of FeelGood Fibers emerged from a simple observation: the lack of a centralized marketplace for buying and selling secondhand fabrics within the sewing community. Kim shares the journey behind FeelGood Fibers, whic…
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Interchange Fees vs Visa and MasterCard's $30 Billion Lawsuit
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This week I talk about the recent lawsuit settled between Visa and Mastercard vs United States Merchants. The lawsuit effectively will lower interchange costs for the next 5 years on all Visa and MasterCard credit card transactions. But what exactly are interchange fees, what do they do and why are they so high in the first place? How do they compa…
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Loyalty with Jimmy Somarajan of Levi Strauss
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In this episode my guest is Jimmy Somarajan of Levi Strauss. We discuss the evolution of payments at Levis and dive into their Loyalty program, the Red Tab Members Program. Loyalty can be measured in a number of ways; the top KPIs are retention and customer lifetime value There are different structures you can use to build loyalty and it all result…
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Whit Fulton, CEO, ConnectDER - Episode 154
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Whit Fulton, CEO, ConnectDER. Focused on enabling anyone to connect solar panels or EV chargers to their home in minutes, at a fraction of the typical time and cost, with no electrical upgrade required. Recorded LIVE at DistribuTECH International.By Lee Krevat
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Chargebacks Attack dives into the wonderful world of chargebacks, why they suck and what you can do about them. A chargeback is a consumer telling you that something went wrong with your service or product. There are three main areas of chargebacks: consumer fraud, merchant fraud or criminal fraud - in all three cases someone did something wrong...…
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This week on the Monetization Matrix, I discuss one of my favorite topics - metrics!! What are the most important metrics to track for your subscription business and how should you be tracking or thinking about your payment metrics? These two areas are important meaty topics and are intertwined in their importance (depending on whether you have a s…
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#9: Exploring the intersection of entrepreneurship and the film &TV industry. A talk with Jakob Isak Nielsen (Aarhus University)
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Our podcast guest, Jakob Isak Nielsen, possesses an extraordinary wealth of knowledge about the film and TV industry, and this expertise shines through in this episode of the ScreenME podcast. In this episode, Jakob takes us on a journey that spans the historical roots and contemporary developments of the industry, offering reflections on the poten…
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Authorization Elevation: How to increase your auth rates
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In this episode I discuss how to increase your payment authorization rates. The focus of this episode is to understand how a payment is accepted by learning about the different entities involved in a transaction. Next, the conversation moves over to common reasons why a payment might be denied and fail. In the last half of the podcast I discuss som…
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This week we talk about Involuntary Churn and some tactics to fight involuntary churn. Churn will kill your business very quickly if you don't get it under control. In this episode you'll learn about the different types of churn, why involuntary churn happens and a few different techniques for combatting and crushing your involuntary churn. You’ve …
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On the episode of the Monetization Matrix I discuss the steps necessary to consider as you start taking payments online. TLDR: Start small and expand the services you need as your business and customer needs grow Key Learnings: You can start with an out-of-the-box solution like Shopify, SquareSpace to get started selling online If you want a dedica…
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Do Free Trials fuel the growth of a company or create users who don't want to purchase your product? In today's episode I discuss the positive and negative impacts of free or discounted trial offers. Key Highlights: Free Trials bring in new customers, free can be great! You have to be able to track your users and segment them out to understand how …
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This is it! The big, #1 introductory podcast explaining who I am and why you might want to listen to the Monetization Matrix. This podcast focuses on how to utilize payments and subscriptions to grow your business and delight your customers. Learn about the highlights and lowlights of my entrepreneurship journey. Listen to how I learned about payme…
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Episode 44: You Are Not Alone with Maddie Kertay - The Bad Ass Quilter
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In the diverse landscape of quilting, finding your tribe can be a transformative experience. Join us for an insightful conversation with Maddie Kertay, the driving force behind BadAss Quilter Society, a digital haven for liberal quilters seeking solidarity and community. Maddie shares her inspiring journey, from advocating for reproductive justice …
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Gene Rodrigues, Assistant Secretary of Energy, Leading the Office of Electricity - Episode 153
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Gene Rodrigues, Assistant Secretary of Energy at the U.S. Department of Energy, Leading the Office of Electricity for the United States of America. Recorded Live consuming Hot Ones level hot sauces at The GridWise Alliance's annual gridCONNEXT conference!By Lee Krevat
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A Modern Marketing Soothsayer w/ Ian Baer
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This week we're talking with Ian Baer, founder & Chief Soothsayer at Sooth. We discuss finding the human within our marketing data, the power of nostalgia & popular culture in our marketing & the differences between a spokesperson and a brand advocate. Had a blast taking with Ian and I know you'll find it as interesting and inspiring as I did. Foll…
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A Marketer's Master Blend w/ Will Campbell
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Will Campbell, a co-founder and CEO of Quantasy, joins me on the podcast this week to discuss how modern marketing is now a blend of advertising, technology, entertainment and culture. It's not just talk, Will has proved this cocktail over and over with client's like Lionsgate, NC, Sony, Honda, Google & Facebook. We talk through each part of the mi…
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#8: The shared thread: Meaningful creative expression in service design and entrepreneurship. A talk with Dan Mikkin (service design consultant)
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In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offe…
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Treating Creators with Respect: Insights from Niki Albon, Head of Creative at Cherry Pick Talent
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Niki Albon, Head of Creative at Cherry Pick Talent, a talent agency that connects brands with influencers. Grab a cup of your favourite beverage and join us as we discuss how…
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Congressman Mike Levin, U.S. Representative Proudly Serving California’s 49th District - Episode 152
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Congressman Mike Levin is serving his third term as California's 49th District representative. He's a member of both the House Committee on Natural Resources and Veterans’ Affairs, where he's Ranking Member on the Economic Opportunity Subcommittee.By Lee Krevat
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The World of Fractional CMOs, B2B Influencer Marketing, and AI with Rajat Kapur, CEO of &Marketing
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rajat Kapur, Founder and CEO of &Marketing, a company that handles outsourced marketing projects for businesses. Grab a cup of your favorite beverage and join us as we discus…
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Episode 43: Sustainability & Creative Exploration with Sherri Lynn Wood
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In this episode, we delve into the vibrant world of quilting and sustainability with Sherri Lynn Wood, a leader in the modern improv quilting movement. Sherri Lynn's creative journey began with a simple sundress that defied a sexist dress code, marking sewing as a source of expression and empowerment. Inspired by the abstract quilts of black makers…
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The Intersection of Maths and Marketing Magic: Leveraging AI in Influencer Marketing with Rita Zahir
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Rita Zahir, Marketing Consultant and VP of Marketing and E-commerce at DAVID GALAN and Let's Get Disruptive. Grab a coffee and join us as we discuss the importance of data-dr…
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#7: With the heart of a journalist and the spirit of an entrepreneur. A talk with Henrik Roonemaa (co-founder Geenius Meedia)
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Join Ulrike Rohn in an engaging conversation with Henrik Roonemaa on this podcast episode. Henrik Roonemaa is the co-founder and former CEO of Geenius Meedia that originated as an online tech news portal and grew into a flourishing media house, now owned by Estonia's Ekspress Grupp. In this episode, Henrik Roonemaa reflects on his trajectory, start…
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Carolina Ortega, Vice President, Sustainability, Milestone Environmental Services - Episode 151
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Carolina Ortega, Vice President of Sustainability at Milestone Environmental Services, the largest independent energy waste sequestration company in the United States, helping customers sequester almost 3 million metric tons of CO2 since 2014.By Lee Krevat
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Best of IMpulse - A Rundown of the Most Downloaded Episodes So Far
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Episode 42: Kodiak Quilting - Zero Waste Mission
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47:51
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Embark on an enchanting journey with Carolyn Playdon, a dedicated quilter whose Instagram unveils a vibrant tapestry of #quiltinthewild images. Based in Edmonton, AB, Carolyn seamlessly blends her passion for the great outdoors with her creative brilliance in quilting. Join us for a heartfelt conversation about her transition to zero-waste quilting…
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Running Marketing Like a Business: Insights from Francisco Bram of Albertsons Companies
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies, one of the largest food and drug retailers in America. Grab a coffee and join us as we discuss …
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#6: Why is having an entrepreneurial mindset important for filmmakers? A talk with Tobias Frühmorgen (Lusófona University Lisbon)
47:18
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In this episode, our host Ulrike Rohn has an insightful conversation with Tobias Frühmorgen. They delved into the world of filmmaking and teaching film students, as Tobias shared his expertise on the evolving landscape of the film industry and his teaching experience. From the challenges of green film production to the increasing demands on filmmak…
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Episode 41: Threads Unraveled - Sustainable Tales from Twist 2023
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This summer, I had the privilege of conducting interviews at Twist, a unique convergence of fibre enthusiasts, artisans, and experts in rural Quebec. In this exclusive live interview series from Twist 2023, we explore the heart of sustainability and celebrate locally sourced fibres. Interview 1: Navigating Sustainability Through Conscious Choices w…
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Creative Monetisation and Analytics in the Creator Economy: Insights from Fayyaz Hussain of MoneyyApp
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Fayyaz Hussain, Co-Founder and CEO of MoneyyApp, a fintech platform designed to help creators manage their income streams. Join us as we discuss the importance of creative monetisat…
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Jenny Roehm, Michael Brown, Judy Knight, Ross Malme, Peak Load Management Association (PLMA) - Episode 150
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43:38
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Peak Load Management Association Webinar: Jenny Roehm, Sr. Manager, Utility Solutions, Schneider Electric; Michael Brown, Dir., Energy Services, NV Energy; Ross Malme, President & CEO, Malme Energy Consulting; Judy Knight, Chief Development Office, PLMABy Lee Krevat
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#5: What is social entrepreneurship? A talk with Katri-Liis Lepik (Tallinn University)
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Welcome to the latest episode of our ScreenMe podcast, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host Ulrike Rohn. Social entreprene…
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Trends in Gaming w/ Gamesquare's Brandon Painter
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Gaming trends for brands from competitive to casual with Gamesquare's VP of Brand Strategy, Brandon Painter. The shifting perceptions of a "gamer", brand on-ramps into gaming, the emergence of game movies that don't suck & gettin' cozy on cozy games. Brandon chats it up on all this and more, giving marketers and brands an insider view of the cultur…
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Using Influencer Marketing to Generate an Unfair Advantage: Insights from Jim Huffman, CEO of GrowthHit
39:25
39:25
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Kim Getgen, Founder and CEO, Innovation Force - Episode 149
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Kim Getgen, Founder and CEO, Innovation Force, a serial entrepreneur delivering a SaaS platform that drives innovation by providing visibility through metrics, increased teamwork, and improved performance, while eliminating analysis/paralysis.By Lee Krevat
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Creating a Movement: How Community Can Transform Your Brand: A Discussion with Lloyed Lobo, Co-Founder and Board Member of Boast
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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#4: What is sustainable entrepreneurship? A talk with Britta Gossel (Eberswalde University for Sustainable Development)
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Welcome to the second season of the ScreenMe podcast, where we're all about embracing challenges and transforming them into opportunities. Join us as we unravel the secrets of those visionary individuals who can spot potential in situations that others may find daunting. To kick off this new season, we have a very special guest with us: Britta M. G…
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Dating, Data & Vanderpump Rules w/ OKCupid's Michael Kaye
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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships. OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to c…
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Episode 40: Carole Lyles Shaw - Embracing Sustainability in Modern Quilting
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52:20
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Carole Lyles Shaw is on a mission to infuse modern quilts with creativity, individualism, and freedom of expression. Her journey into quilting began as a heartfelt endeavor to create beautiful quilts for her nieces and nephews. This creative exploration led her to the African American Quilters of Baltimore, where she honed her skills and learned th…
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Don’t Neglect TikTok! Advice from Marisa Blackwell, Influencer Marketing Director at The Aragon Company
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by accessing authenticated user data from hundreds of social platforms, available in real time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, …
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A Slow Fashion TikTok Rebellion w/ Slö Jeans Founder Kristian Hansen
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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend. We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by…
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Mark Gabriel, President & CEO, United Power; Chair of the Board, GridWise Alliance - Episode 148
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Mark Gabriel, President and CEO, United Power; Chair of the Board of Directors, GridWise Alliance; Award-winning author of Visions for a Sustainable Energy Future; Former CEO, WAPA; and led the EPRI Electricity Sector Framework for the Future effort.By Lee Krevat
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The Role of User-Generated Content in Influencer Marketing: Insights from Ashley Cline, Vice-President and Co-Founder at Ice Cream Social
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Influencer marketing and creator economy companies use Phyllo APIs to build new features and capabilities by getting access to authenticated user data from hundreds of social platforms, available in real-time. Visit getphyllo.com to know more! Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek…
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Episode 39: Denim Redefined: Sustainable Style with Slø's Kristian Hansen
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In this episode, we sit down with Kristian Hansen, the visionary force behind Slø, a brand that's redefining denim as we know it. Slø creates timeless, genderless denim garments, handcrafted ethically and sustainably, with each piece made to order in Italy. But Slø isn't just about jeans; it's about fostering a community and a movement. Kristian sh…
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