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Dating, Data & Vanderpump Rules w/ OKCupid's Michael Kaye
Manage episode 380996962 series 2901802
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An interview with Michael Kaye, OKCupid's Head of Brand Marketing & Communications where we talk about the culture of dating & relationships.
OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type.
Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all!
Follow Michael Kaye:
LinkedIn: https://www.linkedin.com/in/michaelkayepr/
Instagram: https://www.instagram.com/michaelkayepr/
Twitter: https://twitter.com/MichaelKayeNY
Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!
More from the Pop-Marketer, Joe Cox
https://qrco.de/bcI85K
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OKCupid has been matching people up for 19 years and still sets itself apart in the SWIPE RIGHT 2023 dating world. Michael tells us how OKCupid's uses Pop-Culture loaded user questions feed its algorithm to connect you with people that match your vibe, not just your type.
Using data for more than just advertising, the successful groundswell launch of Archer (a dating app built for gay, bi & queer men) & bringing in Bravo with the recent Tom & Ariana scandal from Vanderpump Rules, this chat has it all!
Follow Michael Kaye:
LinkedIn: https://www.linkedin.com/in/michaelkayepr/
Instagram: https://www.instagram.com/michaelkayepr/
Twitter: https://twitter.com/MichaelKayeNY
Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!
More from the Pop-Marketer, Joe Cox
https://qrco.de/bcI85K
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