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A Slow Fashion TikTok Rebellion w/ Slö Jeans Founder Kristian Hansen
Manage episode 378945789 series 2901802
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Kristian Hansen is redefining what it means to build brands through online community. His slow-fashion denim brand that he scaled from a single TikTok post has a 100k person waitlist and he did it with a $0 ad spend.
We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin.
We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets.
Follow Kristian Hansen:
Twitter: https://twitter.com/kristian_slo
Instagram: https://www.instagram.com/kristian_slo/?hl=en
LinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/
Linkr.ee: https://linktr.ee/Kristianfrommntn
Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!
More from the Pop-Marketer, Joe Cox
https://qrco.de/bcI85K
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We chat it up about how he is using community building and direct customer research to turn the tides on the fast fashion industry by tossing traditional marketing tactics in the bin.
We learn how Slö Jeans has created a community around Gen Z's need to be heard, be sustainable and for the love of god have real pockets.
Follow Kristian Hansen:
Twitter: https://twitter.com/kristian_slo
Instagram: https://www.instagram.com/kristian_slo/?hl=en
LinkedIn: https://www.linkedin.com/in/kristian-hansen-62280b146/
Linkr.ee: https://linktr.ee/Kristianfrommntn
Don't forget to Like, Comment, Share, and Subscribe for more in-depth discussions with top marketing gurus!
More from the Pop-Marketer, Joe Cox
https://qrco.de/bcI85K
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