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Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”
Manage episode 124787708 series 96927
Content provided by Moneyball for Marketing and Glenn Gow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moneyball for Marketing and Glenn Gow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much technology out there that it’s still really daunting and confusing. So if you feel like you’re behind the curve you’re really not, it’s okay.” In today’s installment of Moneyball for Marketing, Jennifer joins us to offer not just her empathy, but also her counsel, having spent the last year building Tanium’s data driven marketing operations from scratch.
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Manage episode 124787708 series 96927
Content provided by Moneyball for Marketing and Glenn Gow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moneyball for Marketing and Glenn Gow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast growing cybersecurity innovator Tanium, is amongst them. “I think that every CMO out there right now is ... struggling to figure out how to make their organization more data driven... There’s too much technology out there that it’s still really daunting and confusing. So if you feel like you’re behind the curve you’re really not, it’s okay.” In today’s installment of Moneyball for Marketing, Jennifer joins us to offer not just her empathy, but also her counsel, having spent the last year building Tanium’s data driven marketing operations from scratch.
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