Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Marketing to Millennials with Steven Dupree, VP Marketing of SoFi
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Manage episode 124052715 series 96927
Content provided by Moneyball for Marketing and Glenn Gow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moneyball for Marketing and Glenn Gow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Millennials are both coveted and scorned by marketers. They are open?minded, self?revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to reap the substantial rewards. Steven Dupree, VP of Marketing for 6 billion dollar marketplace lender SoFi, is helping adapt a go to market strategy for the lending industry to the “older millennial” segment. In this installment of Moneyball for Marketing, Steven talks about catering for mobile, cross channel marketing and building trust in your brand, amongst other topics.
…
continue reading
7 episodes
MP3•Episode home
Manage episode 124052715 series 96927
Content provided by Moneyball for Marketing and Glenn Gow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moneyball for Marketing and Glenn Gow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Millennials are both coveted and scorned by marketers. They are open?minded, self?revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to reap the substantial rewards. Steven Dupree, VP of Marketing for 6 billion dollar marketplace lender SoFi, is helping adapt a go to market strategy for the lending industry to the “older millennial” segment. In this installment of Moneyball for Marketing, Steven talks about catering for mobile, cross channel marketing and building trust in your brand, amongst other topics.
…
continue reading
7 episodes
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