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Carl White: Unlocking the Power of Podcasting for Private Practice Success
Manage episode 422247454 series 3565043
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About Carl White: Carl White, the founder of MarketVisory Group, has been in the healthcare marketing world for most of his working life. Before starting MarketVisory Group, he worked for five years at Hollister (NOT the clothing company!). Carl led Hollister’s global Continence Care business and their digital marketing efforts. Before Hollister, Carl worked at Baxter for a decade, also in marketing. Carl grew up working in his family’s pharmacy. He's a member of the National Association of Certified Healthcare Business Consultants. You could say healthcare is in his blood.
In this episode, JJ, Doug, and Carl discuss:
- Podcasting as a tool for entrepreneurs and professionals
- Growing in your expertise through podcasting
- Making money off of podcasting
- Your podcast can be your knowledge archive
Key Takeaways:
- Entrepreneurs, service providers, and even healthcare professionals must find new ways to differentiate themselves in the industry, build relationships, and grow their businesses. Podcasting can help achieve these goals!
- One of the key benefits of podcasting is the ability to learn from and network with a wide range of experts in the field.
- Beyond the traditional methods of monetizing a podcast through advertising and sponsorships, recognize the importance of understanding your target audience and explore profit-sharing opportunities with guests.
- By creating and archiving valuable content, podcasters can efficiently teach and work with clients while continually improving their shows and generating revenue.
“I learned so much about everything, and that makes me a better source for my clients, for my own referral network.” - Carl White
Connect with Carl White:
Website: https://marketvisorygroup.com/
LinkedIn: https://www.linkedin.com/in/healthcaremktg/
YouTube: https://www.youtube.com/channel/UCSdnQ0WfCqPVOVjDb0auiHQ
Podcast: https://podcasts.apple.com/us/podcast/practicecare/id1604226363
Connect with JJ and Doug:
Websites:
More info on how to make money podcasting:
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