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6. How To Maximize Your Lead Flow With Google Ads in 2021 For Mortgage Brokers
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PPC is the key to unlimited scalability in terms of the lead flow for your mortgage business. With Paid Search, you have a lever that you can switch on-demand to increase traffic & calls into your mortgage business.
What You're Going to Learn:
1. Discover how the Google Ads engine works - You have to understand how the Ads auction process works if you intend to succeed with paid search - quality & relevance are the answer.
2. The secrets to maximizing quality score - In order to drive the lower cost per click & ultimately, lower cost per lead - ad groups, the right keywords, compelling text ads, site links & strategic landing pages are critical.
3. Proven examples that you can swipe & deploy - We will share our proven winners as it relates to keywords, ad groups, text ads & landing pages.
4. KPIs & how to track them - You should not invest a penny into Ads or any other form of paid search without the proper tracking in place to gauge your cost per lead.
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