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The Sportswear Strategist (KIM YoungAh, adidas)

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Manage episode 360335768 series 2529409
Content provided by Oscar Fuchs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oscar Fuchs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.
With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.
The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders
00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah
Join the community:
Instagram
https://instagram.com/oscology
LinkedIn
https://www.linkedin.com/company/mosaicofchina
Facebook
https://facebook.com/mosaicofchina
WeChat
https://mosaicofchina.com/wechat

  continue reading

118 episodes

Artwork
iconShare
 
Manage episode 360335768 series 2529409
Content provided by Oscar Fuchs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oscar Fuchs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors.
With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.
The episode also includes a catch-up interview with:
Wendy Saunders from Season 02 Episode 12
https://mosaicofchina.com/season-02-episode-12-wendy-saunders
00:00 - Trailer & Intro
01:27 - Part 1
20:14 - Part 2
27:12 - Outro
29:07 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
https://mosaicofchina.com/season-03-episode-18-kim-youngah
Join the community:
Instagram
https://instagram.com/oscology
LinkedIn
https://www.linkedin.com/company/mosaicofchina
Facebook
https://facebook.com/mosaicofchina
WeChat
https://mosaicofchina.com/wechat

  continue reading

118 episodes

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