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Hooked: How to Build Habit-Forming Products (Nir Eyal)
Manage episode 236547101 series 1590841
- To get into the habit zone, your product needs to be used frequently and provide great utility
- The time or money investment users make in services greatly impacts how hooked they are
- Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference
90 episodes
Manage episode 236547101 series 1590841
- To get into the habit zone, your product needs to be used frequently and provide great utility
- The time or money investment users make in services greatly impacts how hooked they are
- Changing someone’s motivation is challenging - scarcity and a sense of progress make a big difference
90 episodes
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