051 - Ride Tucson… a desert oasis building bike community. (Jesus Frías)

Mountain Cog

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Join us as we pedal our way through the world of cycling with our guest, Jesus Frías, a seasoned cyclist and owner of Ride Tucson, a new shop that focuses on building community. With over two decades of riding experience tucked under his helmet, Jesus opens up about his inventive business model that blends his love for cycling with a passion for local culture, food, and community engagement. This unique symphony of experiences has given birth to a cycling oasis in the heart of the desert that's as refreshing as a chilled bottle of Bacanora, made specifically for Ride Tucson.
Our conversation heads South as we hop on our virtual bikes and set course for South America, strapping ourselves in for an exploration of latin bike culture. Jesus' stories range from an intriguing history of electric bicycles to his escapades training dealers and customers with Specialized SBCU. We then gear up and race to Mexico, shedding light on the world of bike races, shops, and a pulsing cycling culture that rivals any Tour de France stage.
In the finale of our chat, we shift gears to discuss e-bikes - a phenomenon electrifying the biking industry. Jesus offers a unique insight into the brands he carries, the staggering growth of the e-bike market and the myriad of ways e-bikes are being used globally. From the thrill of Mexican wrestling culture - Lucha Libre, to his sunset collection inspired by Tucson's mountain views, this conversation is super interesting. So, get ready to embark on this ride with Jesus Frías, where every turn unveils a potential new and exhilarating cycling adventure.
Ride Tucson: https://ridetucsonaz.com/
The Loop (Tucson's 150+ mile paved bike path): https://tucsonloop.org/
Jesus's favorite place to ride in South America: Colonia, Uruguay: https://en.wikipedia.org/wiki/Colonia_del_Sacramento
Aventon EBikes: https://www.aventon.com/collections/ebikes
Velotric EBikes: https://www.velotricbike.com/
Lucha Libre: https://www.lonelyplanet.com/articles/lucha-libre-an-introduction-to-mexican-wrestling
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Chapters

1. Bike Shop and Local Community Concept (00:00:11)

2. E-Biking and Mountain Biking in Mexico (00:10:09)

3. Cycling Industry Experiences and Adventures (00:15:13)

4. E-Bike Brands and the Growing Market (00:24:48)

5. E-Bike Sales and Market Comparison (00:30:11)

6. Stolen Bike and Sunset Collection Discussion (00:40:13)

7. Lucha Libre, Jack in the Box, Rentals (00:51:57)

8. Podcast Interview With Gratitude and Fun (01:00:00)