075 – Consumer direct brands… great bikes cheap, but are you giving up more than you save? (Steve Morganstern, Bicycle Ranch)

Mountain Cog

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Josh and Dane sit down with Steve Morganstern (Bicycle Ranch) to discuss why mountain bikers might be giving up more than they save when buying from a consumer direct brand.
This episode essentially covers the consumer value proposition of buying from your local bike shop versus buying a bike online.
The local shop value proposition includes... selection, sizing, assembly, setup, fit, troubleshooting, maintenance, repair, upgrade, warranty, socials, group rides, trail advocacy, the ability to physically touch and see before you buy, advise on where to ride, a place to meet other riders… and much more.
It’s worth a listen.
And it’s definitely worth taking a minute to consider what you might be giving up before you click “buy now” on a consumer direct brand’s website.
Links
Steve’s shop… Bicycle Ranch Tucson: https://www.bicycleranchtucson.com/
Dane’s shop… Guru Bikes: https://guru-bikes.com/

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Chapters

1. Bike Shop Owners Discuss Consumer Brands (00:00:10)

2. The Impact of Consumer Direct Sales (00:08:36)

3. Selecting and Fitting the Right Bike (00:19:15)

4. Bike Set-Up and Accessories (00:27:09)

5. Value Proposition and Consumer Direct Attitudes (00:38:55)

6. Impact of Consumer Direct Models (00:52:07)

7. Supporting Local Bike Shops and Community (01:03:34)

8. Mountain Cog Podcast Feedback Request (01:09:36)