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AT&T Launches a New Ad Analytics Division
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AT&T launches a new advertising and analytics division, which they have named Xandr. Xandr will work with several departments already within AT&T to deliver custom advertising to specific audiences.
Nielsen expands its Total Audience product, a cross-screen measurement tool, to include local viewing regions. Their clients will now better understand local media down to the Designated Market Area level.
FreeWheel and Innovid will integrate Nielsen’s Digital Ad Ratings to measure digital campaigns.
Critical Mix, which leverages a mobile app to collect attitudes, opinions, location-based information, and passive data, announces that it will offer free mobile insights with the goal of giving businesses the opportunity to access the benefits of mobile-first research.
Tobii Pro, an eye-tracking research firm, launches a new testing tool, Sprint. Sprint allows user experience designers to test for usability problems.
BrandTotal, a marketing intelligence platform, just closed $6 million dollars in funding which will be directed toward its sales, marketing, and data science offerings.
iSpot.tv, a television ad measurement company, raises $30 million in Series C funding, which it will apply to product innovation and sales.
HG Data, a big data firm, has acquired Pivital iQ.
BritainThinks, a behavior research specialist, adds to their team. Helen Mason-Belshaw joins as a Management Accountant. Alice Haywood and Carla Ingram each take on the role of Team Assistant. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/
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