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Nielsen Audio Commits to More Frequent Reporting
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Nielsen Audio, an audio diary, announces that they will be reporting monthly instead of two to four times per year. This will enable customers to make faster decisions.
In the UK, BARB, a television audience measurement body is launching the first part of it’s multiple-screen audience reporting, which will include data not only for TVs but also tablets, computers, and phones.
Gemma Langston, formerly of Perspective Research Services, has launched her own company called Central Fieldwork. The firm will offer specialized qualitative recruitment services for research and user experience agencies.
Toluna has expanded its mobile panel access to China through the WeChat app. I know. I know. This is the third day in a row that I got to plug our partner podcast, The Happy Market Research Podcast, but honestly they have the best guests. Today, I get to tell you that next Friday the interview with Toluna’s CEO, Frederic Petit, is going live.
Continuing with the theme of 4th quarter releases, GfK launches their Consumer Journey module, which gives a complete view of online and offline - you guessed it - consumer journeys.
Likewise, FUNLOCKA releases an employee engagement app, which companies can use to reward employees in a custom way. The app learns each person’s motivations and hobbies to engage them with experiences tailored to their passions.
Susan Hogan takes on the role of SVP of Research and Measurement at the Interactive Advertising Bureau. FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/
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