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Qualtrics is Filing Their IPO

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Content provided by Jamin Brazil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamin Brazil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather a new class of richer data, called Experience Data or X-Data. They also claim that X-data is a market opportunity worth $44 billion this year.

The Insights Association and A to Z Communication Coalition are urging the FCC to rewrite the TCPA legislation. The issue is around the phrase that autodialers are defined as “using a random or sequential number generator”, which depending on its interpretation would greatly affect how telephone surveys could be conducted legally.

FCB Health Network launches Solve(d), a new unit which offers marketing analytics, predictive modeling, media planning and more. Ken Beatty will serve as Managing Director.

The Dentsu Aegis Network is set to acquire Namics AG, a full-service digital agency. Namics will become part of Merkle, their data-driven marketing arm. The goal of the acquisition is to increase its presence and enhance it’s CX technology.

Sam Lowe takes on the role of CTO for Streetbees.

Saint Betteridge joins Unruly, a social video advertising platform, as UK commercial director.

Alexandra Lauber (that’s me) is stepping down from her role as the host of MRx News. This show will be put on pause for the moment, but stay up to date with Happy Market Research through the flagship podcast and through all our social channels: AT HAPPY MRXP everywhere.

FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

  continue reading

72 episodes

Artwork
iconShare
 

Archived series ("Inactive feed" status)

When? This feed was archived on January 07, 2019 01:20 (5+ y ago). Last successful fetch was on November 08, 2018 01:30 (6y ago)

Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 219698278 series 2417481
Content provided by Jamin Brazil. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jamin Brazil or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Qualtrics is filing for IPO. Their goal is to raise $200 million. In particular, they are emphasizing the value of their Experience Management platform which it says enables clients to gather a new class of richer data, called Experience Data or X-Data. They also claim that X-data is a market opportunity worth $44 billion this year.

The Insights Association and A to Z Communication Coalition are urging the FCC to rewrite the TCPA legislation. The issue is around the phrase that autodialers are defined as “using a random or sequential number generator”, which depending on its interpretation would greatly affect how telephone surveys could be conducted legally.

FCB Health Network launches Solve(d), a new unit which offers marketing analytics, predictive modeling, media planning and more. Ken Beatty will serve as Managing Director.

The Dentsu Aegis Network is set to acquire Namics AG, a full-service digital agency. Namics will become part of Merkle, their data-driven marketing arm. The goal of the acquisition is to increase its presence and enhance it’s CX technology.

Sam Lowe takes on the role of CTO for Streetbees.

Saint Betteridge joins Unruly, a social video advertising platform, as UK commercial director.

Alexandra Lauber (that’s me) is stepping down from her role as the host of MRx News. This show will be put on pause for the moment, but stay up to date with Happy Market Research through the flagship podcast and through all our social channels: AT HAPPY MRXP everywhere.

FIND US ONLINE: www.happymr.com Facebook: https://www.facebook.com/pg/happymrxp Twitter: @happymrxp Instagram: @happymrxp LinkedIn: https://www.linkedin.com/company/happymarketresearch/

  continue reading

72 episodes

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