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AlexAnndra Ontra: The Art (and Importance) of the Presentation
Manage episode 295711992 series 2751462
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AlexAnndra Ontra of Shufflrr discusses the art of the presentation:
- How to lead with storytelling and more conversational approaches
- Why presentations are getting more play in the marketing mix
- Ways in which presentations must keep ever-evolving “in a continual loop” and not remain static over time
- How it is that some 70% of marketing assets are not used (a data point from 3M) – representing an intellectual-resource waste
- Methods for avoiding mismanagement or non-accessibility of presentation assets so that there is wider, more searchable usability of presentation data
- Ways that presentations can remain fresh but have enough content preservation and replicability to save staff time
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