Best Fletcher Marketing PR Podcasts (2024)

1
Tennessee Tourism: Sara Beth Urban and Kim Mitchell 30:52

2M ago30:52

30:52

In this episode of MsInterPReted, we’re talking about tourism in Tennessee. Tennessee tourism generated $29 billion in direct visitor spending and saw 141 million visitors to the state in 2022, Tennessee ranks 11th in the nation for travel spending, the highest rank ever for our state. Tennessee has approximately 13, 372 restaurants in the state, w…

1
PR Tips from Travel Writers 32:36

3M ago32:36

32:36

On this episode of MsInterPReted, Fletcher’s director of media relations, Allison Lester, talks about travel writing, pitching and hosting media tours. We welcome two travel writers to talk about their experiences in travel writing. They provide advice and talk about the trends in the travel journalism industry. Susan Barnes has more than 20 years …

1
Sara Davenport: From Burnt Out News Anchor to Entrepreneur 37:17

5M ago37:17

37:17

Sara Davenport is an award-winning journalist who followed her dreams and became an anchor in a top-10 market. But after winning all the awards, and covering all the stories, she need a plan B - something that gave her not just a fantastic lifestyle, but also a life. She has created a life as a media mentor working with others looking to break the …

1
2024 Public Relations Obstacles 32:51

5M ago32:51

32:51

As we head into 2024, Fletcher Marketing PR Vice President, Sarah Merrell and Director of Media Relations, Allison Lester discuss the PR obstacles we foresee clients and firms facing in the year ahead and tactics to overcome these hurdles. Obstacles include: AI - The rise of artificial intelligence raises ethical concerns and requires us helping ou…

1
PR Trends to Leave in the Dust 23:14

6M ago23:14

23:14

In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust. As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary. …

1
Compass News' Jesse Mayshark and Scott Barker: Hyperlocal Journalism 37:55

7M ago37:55

37:55

On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local …

1
Mary Beth West: Global PR Industry #PRethics Codes 43:02

7M ago43:02

43:02

Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council. The new London-based Institute of Business Ethics (IBE) research was released in the white paper entitled “The State of Ethics Codes in the Public Relations Industry: A Global Analysis” (availab…

1
Boost Professional Impact by Mastering the Art of Business Writing 31:50

10M ago31:50

31:50

Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette. In our digital world of communications, it is imperative that we think …

1
Mental Health Awareness Month: Handling Stress and Burnout in the Modern Day Workplace 45:07

12M ago45:07

45:07

Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat and healthfully balance our stressors. In Booth Andre…

1
Eric Olsen: Navigating PR and Politics in the Era of Mistrust 33:14

1y ago33:14

33:14

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017. Previously, he managed congressional campaigns and consulted on several presidential campaigns. His work as a senior PR communication staffer on Capitol Hill and for political campaigns has …

1
Beyond the Hype: Examining the Real World Impacts of AI on PR 35:22

1y ago35:22

35:22

Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns. Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras Schoo…

1
Tanisha Baker: Understanding Diversity, Equity and Inclusion 37:33

1y ago37:33

37:33

Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedi…

1
Greg Jarboe and Katie Paine: GA4 is Coming, Are You Ready? 39:12

1y ago39:12

39:12

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. …

1
Tennessee Tourism Trends: Jill Kilgore and Sara Beth Urban 33:58

1+ y ago33:58

33:58

Jill Kilgore has been with the Tennessee Department of Tourist Development for the past five years as the public relations media manager. She is a graduate of Southern Illinois University. The Tennessee Department of Tourist Development is the go-to for all things vacation related in Tennessee. Sara Beth Urban is the CEO and president of Hospitaity…

1
Allison Lester and Sarah Merrell: 2023 PR Predictions 35:04

1+ y ago35:04

35:04

Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these predictions, the implications and benefits for businesses to look toward in the new year. In this episod…

1
Sharon Fenster: Having the Courage to be an Ally 41:17

1+ y ago41:17

41:17

Sharon Fenster is a public relations and diversity, equity and inclusion expert. In 2018, while serving as president of the NYC chapter of PRSA, she advocated for greater diversity equity inclusion in the PR world. This included a controversial stance at that time - calling for the release of diversity data among various organizations, not only ind…

1
Robin Wilhoit: Ethics in Journalism 36:13

1+ y ago36:13

36:13

Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field. Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring th…

1
Why Paid Media Should Be a Part of Your PR Strategy 28:29

2y ago28:29

28:29

Paid placement should be considered another tool in your public relations toolbox. It's an especially good tool when trying to raise awareness about new and emerging brands. There's paid news release distribution that should be used for big announcements or seeding. Another form of paid placement is affiliate marketing that is another great tool to…

1
Brand Stands on Roe v. Wade: Crucial or Fatal? 17:22

2y ago17:22

17:22

With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in. Many people feel corporate brands need to take a definitive stand on these types of hot-button issue. There seems to now be a high level consumer expectation that corporations tak…

1
Greg Gallant: Muckrack's State of Journalism 2022 38:24

2y ago38:24

38:24

The past few years have been tumultuous in the journalism industry. From shrinking newsrooms, fragmentation, audience mistrust, COVID and other global crisis. Muckrack conducted its annual survey of more than 1,000 journalists to assess the state of journalism in 2022. Greg Gallant is the co-founder and CEO of Muckrack and speaks on the company's a…

1
Melanie White, Virgin Experience Gifts: Finding Your Why and Making Memories 29:40

2y ago29:40

29:40

Melanie White, executive vice president of Virgin Experience Gifts, shares insights from the experiential gifting field about where the market is headed and how Virgin experience gifts is leading the way in the U.S. market. Among her remarks: Melanie left her successful career in the fashion industry to find her "why" and search for something more …

1
Allison Lester: From the Newsroom to PR's Front Line 44:07

2y ago44:07

44:07

Allison Lester -- director of media relations for Fletcher Marketing PR -- shares insights on transitioning from the pressures and challenges of years working in a media newsroom environment to the front lines of PR strategy and media relations execution for a PR firm. Among her remarks: How deadline-driven environments of the newsroom differ from …

1
Podcast for Success: Chris Hill / Humblepod 37:13

2y ago37:13

37:13

Business development for any company (or fund-raising and audience engagement in the non-profit sector) can be driven extensively through sharing the heart, soul and mind of the brand. Podcasting has emerged as one of the top conduits for sharing brand voice in the competitive marketplace of ideas, through owned-media platforms that brands can dire…

1
PR Industry Predictions for 2022 45:46

2+ y ago45:46

45:46

In this episode, Kelly and Mary Beth discuss their PR Industry Predictions for 2022, including: How the PR agency business model's pandemic-driven shifts have impacted the industry Why the U.S. PR industry is on a particularly troublesome ethics track -- much of it self-inflicted and further exacerbated by apathy ... particularly in light of disapp…

1
PR & In-the-Moment Crisis Planning 30:43

2+ y ago30:43

30:43

When crises strike, having a plan is essential -- and most strategists know that rule-of-thumb. But what about a crisis that unfolds in real-time, right before one's eyes (and the eyes of hundreds, thousands or even millions of stakeholders), when seconds count and the cameras are on? Kelly and Mary Beth discuss some recent events and several new p…

1
#MsInterPReted Presents: Uplifted for the Holidays 45:11

2+ y ago45:11

45:11

On this special Holiday Season episode of #MsInterPReted, Kelly and Mary Beth share special moments from past episodes of the podcast with: Marshall Ramsey -- on how some dark moments in his life (from personal loss to being cut to part-time and losing his benefits at his former employer in the wake of his cancer battle) resulted in his "It's the B…

1
Behind #TheBigQuit: Pandemic-Driven Changes in Workforce Law and Comms 50:09

2+ y ago50:09

50:09

In this episode, Woolf McClane's Chad Hatmaker shares: What he's seen employers and management teams do right (or wrong) since the pandemic hit on the employee relations front Specific aspects of emerging employment law that were brought to bear significantly in the past 20 months and that should be tracked going forward, in order for companies to …

1
Travis Parman -- CCO, AppHarvest: The #PRethics of a Strong Sustainability Story 43:27

2+ y ago43:27

43:27

In this conversation, Travis Parman shares his insights about: How people sometimes "fall into public relations" from different fields ... and how he has evolved his ideas about what constitutes PR expertise as a former self-confessed "public relations purist"; Why his favorite Abraham Lincoln quote that he learned in high school helped chart his a…

1
Susan Hart: PRSA, #PRethics and the Urgency of Accountability 18:42

2+ y ago18:42

18:42

In this episode during PRSA's #EthicsMonth, Mary Beth West interviews close colleague Susan Hart -- a past president of the PRSA Nashville Chapter, a past PRSA Nashville Chapter Hercules Award honoree, and a now-former / resigned PRSA College of Fellows member. Susan voluntarily discontinued her 35-year membership in PRSA in 2018, in disgust with P…

1
Gini Dietrich: Agencies, Equality & Bringing Our Best to the PR Industry 46:16

3y ago46:16

46:16

Recorded on #WorldPRDay (#WPRD), Kelly and Mary Beth welcome one of the PR industry's most prominent and prolific thought leaders, Gini Dietrich of Spin Sucks, an entire learning platform that Gini founded and her team manages, in service to the industry, including consulting work for fellow agency owners and entrepreneurs. Gini opens up about her …

1
10+ Years of #SocialMediaDay: The Good, The Bad & The Law 42:15

3y ago42:15

42:15

On this #SocialMediaDay2021 episode, Chris McCarty of Knoxville-based law firm Lewis Thomason delves into the larger issues at hand for companies/organizations and individuals alike in managing the good, the bad and the law, when it comes to leveraging the power of social media in productive and legally compliant ways. Kelly and Mary Beth set the s…

1
AlexAnndra Ontra: The Art (and Importance) of the Presentation 27:54

3y ago27:54

27:54

AlexAnndra Ontra of Shufflrr discusses the art of the presentation: How to lead with storytelling and more conversational approaches Why presentations are getting more play in the marketing mix Ways in which presentations must keep ever-evolving “in a continual loop” and not remain static over time How it is that some 70% of marketing assets are no…

1
2021: The State of Ethics in PR 46:15

3y ago46:15

46:15

During his second visit to the “Ms. InterPReted” Podcast, Francis Ingham shares his latest insights about the state of ethics in the public relations industry, amid real-time issues that have impacted Fletcher Senior Strategist Mary Beth West, MPRCA, who now is serving a second term as PRCA Ethics Council Co-Chair. Susan Hart, MPRCA, guest-hosts al…

1
Bryan Daniels: Driving Economic Success for Rural Communities 33:07

3y ago33:07

33:07

In this chat with Kelly Fletcher and Mary Beth West, Blount Partnership President / CEO Bryan Daniels, CEcD, discusses: The old versus new model of marketing rural communities successfully Ways in which Blount County, TN has differentiated itself as a top quality-of-life community Blount County's true partnership-driven approach, with collaboration…

1
Planning The 2022 Plan: 5 Essentials for Strategic Development 27:27

3y ago27:27

27:27

1. Getting the Research Right 2. Applying the Critical Eye 3. Capturing What’s Wrong and What’s Right 4. Committing to Communication 5. Involving Your Team at Every Level Kelly and Mary Beth explore these five essential elements of undertaking a meaningful and effective strategic planning initiative -- whether for an upcoming fiscal year, for a new…

1
Leslie Beale: Women & Work in the Post-Pandemic 42:36

3y ago42:36

42:36

Leslie Beale of Profusion Strategies advises companies and organizations on internal development and workforce needs. As just one aspect of her work, Leslie help clients build awareness of how they are perceived in the workplace… And she helps build strategies to address their weaknesses and highlight their strengths -- very much in alignment with …

1
Brilliant Simplicity: Mike Ragsdale 53:45

3y ago53:45

53:45

Mike Ragsdale graduated with a degree in communications from The University of Alabama, and later earned his master’s degree in advertising and public relations. After graduating, Mike enjoyed success as an early pioneer of the internet before working as CMO of a healthcare IT company. He and his wife Angela have four children. Follow the 30A brand…

1
Dolly Parton's Imagination Library 51:18

3y ago51:18

51:18

Nora Briggs has a degree in finance and accounting and an Executive Master’s Degree in Global Strategic Communications. She has previously worked in construction management with both Jacobs and Hilton Worldwide and as Chief Data Officer and Vice President of CoreLogic. Nora has also volunteered for quite a few charitable organizations including The…

1
Behind the Data: Turning Market Research into Actionable Strategy 57:52

3y ago57:52

57:52

FOLLOW FLETCHER MARKETING PR: Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @marybethwestBy Fletcher Marketing + PR

1
#MsInterPReted Season 3: Memorable Moments 53:54

3y ago53:54

53:54

Kelly and Mary Beth wrapped up Season 3 of "Ms. InterPReted" with a retrospective of chats with Q3-4 2020 guests. FOLLOW FLETCHER MARKETING PR: Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketing PR on Twitter: @FletcherPR Follow Kelly Fletcher on Twitter: @KDfletcher Follow Mary Beth West on Twitter: @mar…

1
Niche Influencers in Social Media: Fletcher PR's Sarah Merrell 46:35

3+ y ago46:35

46:35

"I was a girly-girl," says Sarah Merrell -- VP of Fletcher Marketing PR -- of her initial trepidation about embracing motorcycling as a hobby, alongside her husband, Jud, an experienced rider. She may have felt intimidation as a new rider at first, but Sarah Merrell now commands a social media following well into the tens of thousands. How did she …

1
Social Media & Surveillance Capitalism: Dr. Candace White 47:44

3+ y ago47:44

47:44

In this episode, the University of Tennessee's Dr. Candace White (Twitter: @trasversa) shares insights about her latest paper published by Public Relations Review, co-authored by Brandon Boatwright of Clemson University. Candace White / Bio (source: https://adpr.utk.edu/profile/candace-white) Candace L. White is a professor of public relations in t…

1
Women Entrepreneurship & Voice: The Patricia Nash Story 38:19

3+ y ago38:19

38:19

After a full career of global experience and noted success, followed by 10 years owning her own namesake designer handbag and accessories brand that's grown to a global business, Patricia Nash thought she had it all figured it out... and that nothing could phase her. Then 2020 came along, and the COVID-19 Pandemic hit. In the wake of industry chaos…

1
Rax Lakhani: PR, Diversity & the Int'l Perspective (Part 2) 37:19

3+ y ago37:19

37:19

Follow on social media: Rax Lakhani: LinkedIn -- https://www.linkedin.com/in/raxlakhani/ Twitter -- @RaxLakhani https://twitter.com/RaxLakhani PRCA -- @PRCA_UK https://twitter.com/PRCA_UK PRCA Diversity Network -- @PRCA_Diversity https://twitter.com/PRCA_Diversity PRCA Race and Ethnicity Equity Board (REEB) -- @PRCA_REEB https://twitter.com/PRCA_RE…

1
Rax Lakhani: PR, Diversity & the International Perspective 38:27

3+ y ago38:27

38:27

Rax Lakhani, CMPRCA, and his family -- immigrants to the UK -- have been no strangers to discrimination, but many of the stories he's heard shared in 2020 among PR colleagues of color as well as across many diverse communities in the industry have given him pause. His sense of urgency to make positive Diversity & Inclusion outcomes a reality mirror…

1
#19thAmendment at 100: Where are Women Now? 24:51

3+ y ago24:51

24:51

In this episode spotlighting the historical significance of the 19th Amendment (and with a National Public Radio clip via Knoxville's WUOT referring to Tennessee's historic role), Kelly and Mary Beth discuss: How -- 100 years later (in the year of COVID-19) -- women's rights in the voting booth have evolved to rights in the workplace, albeit with s…

1
WATE-TV's Tearsa Smith & Community Journalism 1:04:23

3+ y ago1:04:23

1:04:23

Tearsa talks about the values she brings to the newsroom: Her early career experience and what shaped her pathway as a student and a new professional in the field, as well her early influences How the Black Lives Matter movement has evolved and transformed in messaging and meaning in the community over recent years (and what it means to Tearsa in h…

1
Learning, Leading & Coping During Complex Times: Rod Cartwright 45:33

4y ago45:33

45:33

Rod Cartwright shares: What the COVID-19 experience has been like in the U.K., as of early-summer 2020; How Public Relations must lead from the front in this sustained crisis by showing a genuine understanding of business; What "contextual understanding" means in the scope of our role as communicators and as the conscience of the organization; Why …

1
#MsInterPReted Season 2 Memorable Moments 51:12

4y ago51:12

51:12

Follow Fletcher PR and the Co-Hosts: Fletcher Marketing PR: https://www.fletchermarketingpr.com/ @FletcherPR @kdfletcher @marybethwest Follow our guests across social media (Twitter handles): MINUTE 9:30: Shayoni Lynn, Lynn PR: @shayonislynn https://twitter.com/shayonislynn MINUTE 11:58: Dr. Ana Adi, Quadriga University: @ana_adi https://twitter.co…

1
The PR Industry’s Diversity Problem 1:25:19

4y ago1:25:19

1:25:19

Mike Paul (@ReputationDr) shares granular insights on the practical aspects of bringing true racial inclusion into practice in the PR industry and beyond. Links: Follow the #MsInterPReted hashtag Follow Mike Paul: Twitter: @ReputationDr Twitter: @repdocllc Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/ Follow Fletcher Marketin…

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