))
Niche Influencers in Social Media: Fletcher PR's Sarah Merrell
Manage episode 280425595 series 2751462
Content provided by Fletcher Marketing & PR and Fletcher Marketing + PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fletcher Marketing & PR and Fletcher Marketing + PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
"I was a girly-girl," says Sarah Merrell -- VP of Fletcher Marketing PR -- of her initial trepidation about embracing motorcycling as a hobby, alongside her husband, Jud, an experienced rider.
She may have felt intimidation as a new rider at first, but Sarah Merrell now commands a social media following well into the tens of thousands.
How did she do it?... and how does she continue growing and managing her following base?
In this episode of Fletcher Marketing PR's #MsInterPReted podcast, Sarah speaks candidly about her journey of venturing far beyond her comfort zone to become a widely followed motorcycling enthusiast -- and one who is often pursued by brands within the industry for product recommendations and endorsements.
FOLLOW FLETCHER MARKETING PR:
- Follow Sarah Merrell on Instagram (sarah__merrell); https://www.instagram.com/sarah__merrell/?hl=en
- Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/
- Follow Fletcher Marketing PR on Twitter: @FletcherPR
- Follow Kelly Fletcher on Twitter: @KDfletcher
- Follow Mary Beth West on Twitter: @marybethwest
79 episodes
Share
