Allison Lester: From the Newsroom to PR's Front Line

Ms. InterPReted

Allison Lester -- director of media relations for Fletcher Marketing PR -- shares insights on transitioning from the pressures and challenges of years working in a media newsroom environment to the front lines of PR strategy and media relations execution for a PR firm.

Among her remarks:

1. How deadline-driven environments of the newsroom differ from deadlines / workload in PR
2. Ways in which lifestyle / work-life balance stresses differ on the two "sides," particularly given the pandemic
3. What "pet peeves" she encountered from PR firms back in her newsroom days
4. Aspects of pitching for topical / timing relevance to be realistic and newsroom-friendly
5. What it means to deliver for clients on media relations content and availability
6. Best-practices in media contact-development
7. Practical considerations (such as lead times) that build parameters around what a news outlet will (or even can) cover
8. How to "turn lemons to lemonade" when media rejection of a pitch can still present a relationship-building opportunity with a reporter
9. Differences between needs / opportunities for newsrooms working across different formats (print, broadcast, digital)

Discover Fletcher Marketing PR:

• Post your questions and comments about the podcast, via #MsInterPReted
• Follow Fletcher Marketing PR on Twitter: @FletcherPR
• Follow Fletcher Marketing PR on Instagram: fletcher.pr
• Follow Fletcher Marketing PR on Facebook: https://www.facebook.com/Fletchermarketingpr
• Follow Allison Lester on Twitter: @ALesterTN
• Follow Kelly Fletcher on Twitter: @KDfletcher
• Follow Mary Beth West on Twitter: @marybethwest