))
Building Trust to Improve Business Outcomes
Manage episode 418239564 series 2751462
Content provided by Fletcher Marketing & PR and Fletcher Marketing + PR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Fletcher Marketing & PR and Fletcher Marketing + PR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.
Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.
Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.
Tactics discussed:
- Media Relations
- Influencer Marketing
- Thought Leadership
- Consistent Branding
- Proactive Solicitation of Testimonials
79 episodes
Share
