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Content provided by Steven Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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When and How to Change Prices on Amazon for Better Sales
Manage episode 438520743 series 2807143
Content provided by Steven Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amazon's algorithm is tough, and if you're not handling pricing right, you're missing out on sales. In this video, Steven Pope and James Broda, a Brand Manager at My Amazon Guy, show how smart price changes can drive up your sales without cutting into your profits.
Lowering prices isn't about being desperate, it's about winning. A 48-hour price drop can really push your BSR, and knowing when to raise prices is just as important. Steven and James walk you through the exact strategy they used to sell 500 units in 10 days, it squeezed the margins, but the long-term gains were worth it.
If price drops aren’t helping your sales, your product might be in trouble. But don't worry, they’ve got the plan to turn it around.
------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Mission of My Amazon Guy
00:44 - Importance of Adapting to Amazon’s Algorithm
01:26 - How Dynamic Pricing Can Boost Sales
03:08 - Real-World Example: Selling 500 Units in 10 Days
04:44 - Price Reductions as a Strategic Tool
05:55 - Challenges with FBM and Inventory Management
07:17 - Trends in Off-Amazon Traffic: TikTok and More
09:19 - Leveraging Email Lists for Amazon Sales
10:52 - The Pitfalls of Following Trends Without Competitive Research
12:31 - Importance of Confidence and Learning from Failure
15:26 - Steven Pope’s Journey: From Failure to Success
19:02 - Leadership Challenges and Growth at My Amazon Guy
23:02 - The Power of Love and Reason in Leadership
25:14 - Closing Thoughts on Sales Strategy and Leadership
1385 episodes
Share
Manage episode 438520743 series 2807143
Content provided by Steven Pope. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Pope or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Amazon's algorithm is tough, and if you're not handling pricing right, you're missing out on sales. In this video, Steven Pope and James Broda, a Brand Manager at My Amazon Guy, show how smart price changes can drive up your sales without cutting into your profits.
Lowering prices isn't about being desperate, it's about winning. A 48-hour price drop can really push your BSR, and knowing when to raise prices is just as important. Steven and James walk you through the exact strategy they used to sell 500 units in 10 days, it squeezed the margins, but the long-term gains were worth it.
If price drops aren’t helping your sales, your product might be in trouble. But don't worry, they’ve got the plan to turn it around.
------------------------------------------------
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Mission of My Amazon Guy
00:44 - Importance of Adapting to Amazon’s Algorithm
01:26 - How Dynamic Pricing Can Boost Sales
03:08 - Real-World Example: Selling 500 Units in 10 Days
04:44 - Price Reductions as a Strategic Tool
05:55 - Challenges with FBM and Inventory Management
07:17 - Trends in Off-Amazon Traffic: TikTok and More
09:19 - Leveraging Email Lists for Amazon Sales
10:52 - The Pitfalls of Following Trends Without Competitive Research
12:31 - Importance of Confidence and Learning from Failure
15:26 - Steven Pope’s Journey: From Failure to Success
19:02 - Leadership Challenges and Growth at My Amazon Guy
23:02 - The Power of Love and Reason in Leadership
25:14 - Closing Thoughts on Sales Strategy and Leadership
1385 episodes
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Similar to My Amazon Guy
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
…
continue reading
Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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