78. A Founder's CX Tactics re: SEO strategy, QR codes, Surprise & Delight and Community Considerations w/Parker Olson, Founder - Forij -Functional Foods
MP3•Episode home
Manage episode 367793920 series 3490007
Content provided by Denise Venneri. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Denise Venneri or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
šHello My Curious Colleagues.,,! This week my Guest on the My Curious Colleague š #CPGCX #podcast (S4 Ep78) is my colleague Parker Olson šFounder of FORIJ ā a health food brand that makes functional healthy snacks. Heās back after 6 months since the last time he was a Guest as part of our āCX Follow-Alongā series. And a big Welcome Back... and thank you to our new sponsor of the podcast, Holdcom, Inc... Our sponsor ā ā Holdcomā ā is offering all My Curious Colleague listeners a free professional greeting for their contact center or business. ā ā ā ā Click here to get yoursā ā . website ā ā https://www.holdcom.com/callcenter/ā And the free greeting page. ā ā https://www.holdcom.com/free-custom-greeting/ā š«You can always be learning about CX / Consumer Care from Brands of ALL sizes...- which is why Iām sooo excited about our āCX Follow-Alongā w/Emerging and Start-up Brands like Parkerās. Parker and I talk about updates to his Service & Consumer Engagement Strategy & Tactics. šØš¼āš»THINK: SEO (Search Engine Optimization) ā applying SEO to the consumer education piece of his business ie Blog content. Per Parker - good content that answers peopleās questions eventually āgain search ranking authority.ā šØš¼āš»THINK: Leveraging a recent Brand/Packaging refresh ā to deepen consumer engagement. Parker shares: It takes āSeeing or touching or interacting with a brand 3-4 times to actually remember them and so we're trying to penetrate that and kind of cut through the noiseā šØš¼āš»THINK: Deep āSurprise & Delightā - While his packaging is not prolific in the channels noted/available, Parker shares a story where I believe he was willing to go deep in response to an email he received to support a consumer and his adorable 9 year old son obsessed with the product and packageā¦! It may appear to a Big Co CPG CX like a standard āSurprise & Delightā ā but it goes much deeper than that in delivering a memorable customer experience. šØš¼āš»THINK: Exploring QR Code strategies and Next up ā¦exploring selling product in Asia and what that consumer care/CX might look likeā¦.! šSo thank you again, Parker. #mycuriouscolleague #cpgcx #startupbrands #businesspodcasts #cpg #customerexperience #startupcpg --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message
…
continue reading
108 episodes