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11: The Story of Ike’s (Part 1) | Ike Shehadeh, Ike’s Love & Sandwiches

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Manage episode 357259382 series 3429367
Content provided by Bryan Tublin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Tublin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“I’m working LESS now with a hundred locations than I did with one… It’s a MYTH that it’s hard to expand.” - Ike Shehadeh
---
Imagine the following…
> You’ve been kicked out of college
> Your first business goes broke and you become homeless
> While working three jobs to make ends meet, you decide to open a sandwich shop
> On your first day no one comes. You sell zero sandwiches
> It takes you 3 months just to make more than $300 in gross sales per day
What do you do from here?
Well friends, this is the real life beginning of Ike’s Love & Sandwiches, a now iconic sandwich chain with nearly 100 locations throughout the Western US.
I recently sat down with Ike’s founder Ike Shehadeh to learn about how he overcame these challenges early in life to build such a beloved brand and successful business.
And Ike really BRINGS IT 🔥
His story and perspective is so fascinating, I had to break the interview up into two parts.
Here’s Part 1. Get ready to have your frame altered.
––
Where to find Ike’s Sandwiches:

––
Where to find Ike:

––
Where to find Bryan:

––
Where to find Kitava:

––
Referenced:

––
In this episode, we cover:

  • (02:25) Getting kicked out of college and foreshadowing his path to opening Ike’s
  • (05:40) Ike’s early entrepreneurial journey, failures, & becoming homeless
  • (08:05) How Ike got back on his feet after losing everything
  • (13:00) The tactic he used to talk Victoria’s Secret into hiring him
  • (16:45) To find meaningful work, ask: “what do I love to do that I’m already doing right now?”
  • (19:54) How the concept of Ike’s first restaurant came to be
  • (22:49) Where Ike’s crazy sandwich names came from
  • (24:22) Ike’s Earth-shattering Day One gross sales number
  • (25:36) The day that changed Ike’s life
  • (31:04) How long it took for Ike to pay himself
  • (32:15) The creative ways Ike generated more business when they weren’t making money
  • (36:34) Wants vs. needs
  • (39:10) The idea of Dynamic Value – what differentiates you that makes you unique?
  • (43:25) Stumbling upon the dynamic value of “caring more”
  • (50:51) How embracing the role of “Be Sexy” allowed Ike to open a second location
  continue reading

28 episodes

Artwork
iconShare
 
Manage episode 357259382 series 3429367
Content provided by Bryan Tublin. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bryan Tublin or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

“I’m working LESS now with a hundred locations than I did with one… It’s a MYTH that it’s hard to expand.” - Ike Shehadeh
---
Imagine the following…
> You’ve been kicked out of college
> Your first business goes broke and you become homeless
> While working three jobs to make ends meet, you decide to open a sandwich shop
> On your first day no one comes. You sell zero sandwiches
> It takes you 3 months just to make more than $300 in gross sales per day
What do you do from here?
Well friends, this is the real life beginning of Ike’s Love & Sandwiches, a now iconic sandwich chain with nearly 100 locations throughout the Western US.
I recently sat down with Ike’s founder Ike Shehadeh to learn about how he overcame these challenges early in life to build such a beloved brand and successful business.
And Ike really BRINGS IT 🔥
His story and perspective is so fascinating, I had to break the interview up into two parts.
Here’s Part 1. Get ready to have your frame altered.
––
Where to find Ike’s Sandwiches:

––
Where to find Ike:

––
Where to find Bryan:

––
Where to find Kitava:

––
Referenced:

––
In this episode, we cover:

  • (02:25) Getting kicked out of college and foreshadowing his path to opening Ike’s
  • (05:40) Ike’s early entrepreneurial journey, failures, & becoming homeless
  • (08:05) How Ike got back on his feet after losing everything
  • (13:00) The tactic he used to talk Victoria’s Secret into hiring him
  • (16:45) To find meaningful work, ask: “what do I love to do that I’m already doing right now?”
  • (19:54) How the concept of Ike’s first restaurant came to be
  • (22:49) Where Ike’s crazy sandwich names came from
  • (24:22) Ike’s Earth-shattering Day One gross sales number
  • (25:36) The day that changed Ike’s life
  • (31:04) How long it took for Ike to pay himself
  • (32:15) The creative ways Ike generated more business when they weren’t making money
  • (36:34) Wants vs. needs
  • (39:10) The idea of Dynamic Value – what differentiates you that makes you unique?
  • (43:25) Stumbling upon the dynamic value of “caring more”
  • (50:51) How embracing the role of “Be Sexy” allowed Ike to open a second location
  continue reading

28 episodes

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