Ep. 068 - How to Use Podcasting for Food Marketing with Alex Oesterle, Ideation Director of Bluebear Creative

My Food Job Rocks!

We have quite a unique guest today. Alex Oesterle co-owns his own creative agency, Blue Bear Creative in Boulder, Colorado. His client base is food companies where he creates marketing campaigns for food companies that target the good old millennial population.

What’s great about Alex is that he also hosts his own podcast. He created Food Marketing Nerds, a podcast focusing solely on food marketing professionals. So of course, we talk a lot about podcasting and how it benefitted our professional lives. We also discuss what makes a good podcast and how to get guests.

If you want to get started with Alex’s podcast, I suggest checking out these three episodes.

• Episode 29 with Jersey Mike’s Chief Marketing Officer and Technology.
• Episode 37, how Sooja uses influencers to build their brand
• Episode 38, which features Wendy’s Chief Marketing dude Brandon Roten, is my personal favorite as he talks about his viral teweets and what it takes to manage that. I loved this interview personally.

Other than that, if you are interested in marketing, or branding, this podcast brings a lot of really good strategies on the table. For example, so many different marketing strategies including snapchat, Tasty videos, and choosing your niche

If you like what you heard, like us on facebook or set a review on itunes. It helps wonders. If you have any questions or suggestions on how to improve the podcast, don’t be afraid to email me at [e-mail]

Sponsor

This episode is sponsored by FoodGrads, an interactive platform for the Food & Beverage Industry, which focuses on closing the gap between students and employers with a broader mission to attract and retain people to a meaningful career in food. From Food Scientists to Farmers, Chefs to Plant Managers, QA Technicians to Dieticians, or Marketing and Sales, no matter what your passion--there's something for everyone in Food—and they will help you find it.

Join FoodGrads for support, mentorship and guidance to start your career. Just go to foodgrads.com

Key Takeaways

• Why Boulder, Colorado is an amazing food entrepreneur place
• Why mellenials don’t like “Why mellenials” articles
• Why Alex and I love Podcasting
• How snap chat is used in the food media space?
• Really interesting discussion about Wendy’s social media strategy

Question Summary

What is Blue Bear Creative?: We are a creative agency that focuses on millennials in the creative agency What is the best thing about your job?: The creative work What is the worst thing about your job?: The admin work Steps: College at CU Boulder, various job and internships at Qudoba, worked at restaurants in college, went into Finance, did Finance in startups, met cofounder and their skills aligned How do millennials like to be marketed?: They don’t like to be in a statistic. Example: Pepsi Ad Why Did you Make A Podcast?: To capture knowledge in how to make us better than our job How has podcasting benefitted you and your brand?: Personally, it’s shown me how to be successful and I get to see different marketing strategies How do you usually contact guests?: We reach out to brands that are really cool (I use linkedin) What do you think makes a great interview podcast?: Being able to spitball and roll with ideas and knowledge in the industry. Have the hosts do their research. I look for tactical information What Brands are Killing it Right Now?: Justin’s Nut Butter, all of Alex’s guests, Chick-Fil-E, Taco Bell What Food Technologies are Really Exciting you Right Now?: Messaging and tracking data Tasty Style Videos Rogue Wendy’s Account As a business, what is one thing in the food industry you’d like to know more about?: How a big food company without outside help made it Favorite Book: Malcom Gladwell’s Blink Favorite Quote: Man in the Arena

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

Any advice about starting a Creative Agency: Start small. Have a specialty or expertise What’s next and where can we find you?: Continue to grow. We’re growing.

Other Links

Blue Bear Creative Website Denver Colorado Boulder is the Silicon Valley of Natural Products Boulder Chip brand Expo West Naturally Boulder Time Article about Millennials Fat Burning Man Podcast Throwing Shade Audible Food Marketing Nerds Denver Convention Center: Blue Bear Statue