Ep. 106 [Bonus] - On Building an Online Platform with Ken Burgin, Community Manager at Silver Chef

My Food Job Rocks!

During my chat with Ken Burgin, we went on a lot of tangents, and they all crossed a common theme, which is building an online platform.

In random spots of Ken’s interview, we end up talking about different areas of internet marketing and content generation and I thought it would make more sense to snip and stitch this content to a bonus episode. And I did this for a couple of reasons. One being that this podcast episode would make a lot more sense as a separate episode because if you follow what we said, it might actually inspire you to write more, or start a blog, or start a podcast!

Another reason is a bit… well, I’ll let you judge this. During my satisfaction survey, I got a comment saying that Adam shouldn’t talk about podcasting so much. This was probably in regaurds to episodes like Alex Osterle and Don and Ben’s food safety podcast. I wanted to honor this suggestion so we’re trying this now.

No ads this time, this one is a freebie

So we begin with a topic about podcasting, something which originally linked Ken and I’s interest. Here you’ll learn a lot about how we got started, and more importantly, the community we’ve joined. Community is very important when it comes to starting something new. Ken and I had different communities, but it helped us all the same.

Next we talk about blogging. A big part are novice questions I am always too embarrassed to ask. Overall, we talk a lot about linkedin and how it’s been doing awesome recently. Also, Ken mentions the value of consistency and he’s been doing this for years. What I haven’t been doing, however, is doing workshops. You’ll find out how that’s beneficial here.

So now we talk about email lists, the ultimate tool to build a following. We go in to a complex marketing term called funnels which starts with a email list. I find that an email list is the most useful tool for a marketer, but it’s really hard to grow. It’s actually very inconvenient to sign your email up on a list. Because of this, many people off free things to put on their list. Ken thought of almost 500 solutions for his clients and gave it for free. Giving out freebies that are so good you’ll pay for them is the best way to get email subscribers.

Now about podcasts. This is a small extension of my convo with Ken on episode 106. We talk about our favorite podcast, but listen toward the end. We tell you a lot about what makes good podcaster great.

And we finish off this bonus episode with a quote, “The confused mind says no”. Make your message clear. That is the thing that will sell.

Also we talk about the restaurant, In and out

Thanks for enjoying is bonus episode. If you like this format, I’d love your opinion on it. Let me know by either emailing me at [e-mail] or message me on linkedin.