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Century Games: How a Top 20 Mobile Publisher Found Success on Roblox
Manage episode 408939210 series 2929260
Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators for the recent breakout hit Whiteout Survival, which drew in $500 million in in-app purchases over the past year according to recent estimates.
What makes Century Games particularly unique is the company's willingness to experiment with new platforms such as Roblox. Century Games has two successful Roblox experiences — Livetopia and MetLife — that the team launched from scratch over the last few years.
Given the growth of the UGC games industry, traditional developers are increasingly asking the question: should we build a Roblox game? In this episode, we’ll explore how Century Games found success on Roblox and how this fits into its broader strategy as a successful mobile developer.
This episode is brought to you by Overwolf, the all-in-one platform for creating, sharing and monetizing in-game apps and mods.. Visit overwolf.com for more details.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
310 episodes
Manage episode 408939210 series 2929260
Finding success on Roblox can be very challenging. There are over 20 million experiences created every year, and the play patterns are quite different from their more traditional mobile and console counterparts. That’s why UGC games analyst, David Taylor, sat down with Xiang Shen, the CTO of Century Games, a top 20 mobile publisher and the creators for the recent breakout hit Whiteout Survival, which drew in $500 million in in-app purchases over the past year according to recent estimates.
What makes Century Games particularly unique is the company's willingness to experiment with new platforms such as Roblox. Century Games has two successful Roblox experiences — Livetopia and MetLife — that the team launched from scratch over the last few years.
Given the growth of the UGC games industry, traditional developers are increasingly asking the question: should we build a Roblox game? In this episode, we’ll explore how Century Games found success on Roblox and how this fits into its broader strategy as a successful mobile developer.
This episode is brought to you by Overwolf, the all-in-one platform for creating, sharing and monetizing in-game apps and mods.. Visit overwolf.com for more details.
If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.
Watch the episode: YouTube Channel
For more episodes and details: Podcast Website
Free newsletter: Naavik Digest
Follow us: Twitter | LinkedIn | Website
Sound design by Gavin Mc Cabe.
310 episodes
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