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Episode #866: Luke Charlton: How To Give Your Market What It Really Wants (And Needs!)

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Manage episode 413835192 series 1089412
Content provided by Marc Mawhinney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marc Mawhinney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!

What You’ll Hear In This Episode:

- The importance of understanding your market and tailoring offers to meets its needs

- A real-life example of starting with what the market wants and then creating programs and offers accordingly.

- How to use Amazon book reviews to improve your ads and copywriting skills

- Luke’s strategy of analyzing successful competitors and understanding their advertising strategy

- A discussion of “The Dream Offer” framework for effective coaching offers that sell!

  continue reading

881 episodes

Artwork
iconShare
 
Manage episode 413835192 series 1089412
Content provided by Marc Mawhinney. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marc Mawhinney or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!

What You’ll Hear In This Episode:

- The importance of understanding your market and tailoring offers to meets its needs

- A real-life example of starting with what the market wants and then creating programs and offers accordingly.

- How to use Amazon book reviews to improve your ads and copywriting skills

- Luke’s strategy of analyzing successful competitors and understanding their advertising strategy

- A discussion of “The Dream Offer” framework for effective coaching offers that sell!

  continue reading

881 episodes

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