A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81

Negronis with Nord

#Instagram #Bloggers #Fohr #Business #Marketing #Influence

17:27

Why do so many of us get nervous when public speaking? Communication expert Lawrence Bernstein says the key to dealing with the pressure is as simple as having a casual chat. He introduces the "coffee shop test" as a way to help you overcome nerves, connect with your audience and deliver a message that truly resonates. After the talk, Modupe explains a similar approach in academia called the "Grandma test," and how public speaking can be as simple as a conversation with grandma. Want to help shape TED’s shows going forward? Fill out our survey ! Become a TED Member today at https://ted.com/join Learn more about TED Next at ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.…

2 years ago 29:49

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This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari.
In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive.
We also asked the burning question…Tony P, are you for real?

312 episodes

A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81

Negronis with Nord

12 subscribers

published 2 years ago

MP3•Episode home

312 episodes

#Instagram #Bloggers #Fohr #Business #Marketing #Influence

All episodes

1
Why Your Views Are Down — and What You Can Actually Do About It 8:13

11 days ago8:13

8:13

Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do you think creators should adapt or navigate this shift?”. Also, you can admire James’ spray tan. 00:00 - Intro 01:05 - Viewer Question | Why My Views Are Down and What Can I Do About It 07:20 - Outro & Credits Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
The Art (and Data) of Choosing the Right Influencers 12:51

18 days ago12:51

12:51

Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro 00:42 - View Question | Fohr’s Influencer Selection Process 04:25 - Best Way to Get Brands to Work With You 07:06 - Cold Outreach Case Study | Gnome Life on Tumblr 09:25 - Fohr Conference and Black Tie Party Recap 10:07 - Client FAQ No. 1 | Re-targeting Your Audience 11:49 - Outro & Credits Make sure you’re following Fohr on Instagram and LinkedIn to see clips from the Fohr Conference! Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord Follow Fohr on LinkedIn: https://www.linkedin.com/company/fohr-card/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
The Key to Effectively Reaching Your Target Consumer? Influence Mapping 13:07

6 weeks ago13:07

13:07

Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences / followers (enter, “Influence Mapping”), and What’s the value in working with the same influencer over and over? 00:00 - Intro 00:52 - Cinema with Sophie | New Letterboxd Top 4 01:29 - Client FAQ No. 1 | Overlapping Influencers 04:01 - Fohr's Influencer Mapping™ 07:09 - Influence Map Case Study | Rothy's 10:07 - Client FAQ No. 1 | Re-targeting Your Audience 11:11 - In Summary 11:50 - Outro & Credits To see what James and the rest of the Fohr team were up to in Tampa this week, head to https://www.instagram.com/dicksvarsityteam/ . Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow Sophie on instagram: https://www.instagram.com/goodwoodx/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
Summiting Cringe Mountain, H&M AI Models, and Influencers in Media 9:24

6 weeks ago9:24

9:24

Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr team are headed to Tampa, Florida this week for the DICK’S Varsity Team orientation #DVTOrientation. Learn more about that program at https://www.dicksvarsityteam.com/ and follow along at https://www.instagram.com/dicksvarsityteam/ . Congratulations to the 50 members who made the team! Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
Dating Advice for Pitching to Brands, New 'Sinners' Movie, and Botox 10:46

7 weeks ago10:46

10:46

Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners' Follow Fohr on instagram: instagram.com/fohr.co Follow James on instagram: instagram.com/jamesnord Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
What Do Tariffs Mean for Influencers? 9:14

8 weeks ago9:14

9:14

Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
2025 Influencer Marketing Predictions 15:20

25 weeks ago15:20

15:20

Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond! Agree with James’ predictions? Disagree? Think he missed something? Let us know all your thoughts in the comments below. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!…

1
What Does The Election Mean For Influencer Marketing? 9:47

28 weeks ago9:47

9:47

Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence, and image-making. That said, he's here to discuss what he does know—with undeniable clarity—about what happened this election and what it means for business. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!…

1
Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content 11:08

31 weeks ago11:08

11:08

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content. 1:46 Election Day thoughts 5:51 Different sponsored content formulas for success 9:13 Borrow successful content formats from other categories Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media 33:04

32 weeks ago33:04

33:04

Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we cover it all. Follow Sol on Instagram: https://www.instagram.com/solbetesh/ Follow Fallen Media on Instagram: https://www.instagram.com/fallenmedia/ Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters: https://www.fohr.co/#newsletter-popup For press inquiries, email press@fohr.co 0:42 Sol Introduction 1 :07 How did you start this company? 5:46 How do you know when a show is ready to start folding advertisers in? 8:50 What have you learned from trying to create a wide breadth of shows for all different types of online audiences? 1 0:38 How do you determine if a show is viable? 11:29 How are you thinking about the evolution of your shows’ formats? 13:43 How do you account for the variability of the algorithm? 15:58 How much of creator burn out is actually just creators struggling with their own editing/production? 18:48 Tips for evolving with the short-form media industry 23:32 What is driving the New York City ceator renaissance? 25:32 How big do you see the business getting? 27:27 How to work with Fallen Media 29:17 Who’s your favorite follow right now? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
A Conversation with Steffi Cao: Internet and Culture Writer 32:30

34 weeks ago32:30

32:30

Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with plastic surgery - we cover it all. Follow Steffi on Instagram: https://www.instagram.com/stefficao/?hl=en Subscribe to Steffi's Substack: https://stefficao.substack.com To follow Fohr on instagram click HERE To follow James on instagram click HERE Subscribe to Fohr newsletters HERE For press inquiries, email press@fohr.co 0:56: Steffi Introduction 3:00 What is the relevance of Fashion Week for influencers? 8:40 Looking back at 2014’s influence on the Internet 14:22 What do you miss about the internet it 2014? 16:16 How do you think about the increased plastic surgery obsession online? 22:32 Why do influencers feel pressure to endorse during the election? 26:00 Should influencers explicitly endorse a candidate? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation 10:47

36 weeks ago10:47

10:47

Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of Influence 0:57 Being Timid in Content Creation 1:48 How frequently are influencer’s content getting 2x the views of their following? 2:29 James’ first green screen 5:47 POV is key 7:19 Optimize for conversation in your comments section 8:52 Non-Alcoholic negroni taste test 9:53 Buy James’ car!!! ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for listening.…

1
A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator 1:05:41

38 weeks ago1:05:41

1:05:41

Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo in Charli XCX’s “Guess” music video. Follow Tyra on Instagram: @tyrabookerrFollow Ilia on Instagram: @iliabeauty This episode includes: 0:00 Introduction 1:17 How the hell did you end up in a Charli XCX music video? 4:07 Do you have a sense of what you want to be known for? 10:40 Are you happy with your choice to go to school instead of becoming a full time influencer when you were younger? 15:04 How do you think about driving social performance in the work you're doing? 17:23 How do you plan out your year of social campaigns? 33:12 How can influencers who want to work with Ilia stand out? 50:09 Do you have pushback internally when laying out social strategies? 51:38 How do you balance creator authenticity with brand goals in partnerships? 58:58 Who is your favorite follow right now? 1:01:21 What should the role of trends be for brands and influencers? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side.…

1
A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert 1:16:48

40 weeks ago1:16:48

1:16:48

Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to navigate the ever-changing internet. Subscribe to Casey’s Substack: https://afterschool.substack.com/ Follow Casey on Instagram: https://www.instagram.com/caseymorrowlewis/?hl=en Follow Casey on TikTok: https://www.tiktok.com/@caseymorrowlewis This episode includes: 0:00 Introduction 2:51 What is it that has you dedicate your life to studying youth culture? 4:57 What was the first trend you remember actively participating in? 8:48 What’s the difference between Gen Z when it comes to approaching trends and identity? 11:54 Is the interenet allowing for kids to have more expression? 14:54 What does counter-culture look like to today’s generation? 16:16 What are the misunderstands about Gen Z youth culture? 20:07 Do you talk about micro trends v. bigger forces differently? 22:32 Where’s the line between meme and trend? 28:04 Are trends controlled by the people or from corporations? 32:32 Why is it important to market to Gen Z? 37:52 How do influencers navigate the changing internet? 45:43 What do Gen Z & Gen Alpha want out of influencers? 50:32 What can you do to transform a company, long term? 50:37 What can marketers do tomorrow to be better at their jobs? 55:06 Are we going to have big brands anymore? 59:22 What would be your dream brand to revitalize? 1:02:10 Who are your favorite follows right now? 1:04:57 Is youth culture the same just in a different distribution method? 1:11:22 How do you think about promoting the substack? ---- About Negronis with Nord Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess neither party spends a lot of time trying to understand the influencer marketing business. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, or content creator, brand ambassador, or marketing professional on the brand side. Cheers, and thanks for watching. Make sure to subscribe to the Fohr YouTube channel to get notified of new episodes!…

1
A conversation with Piper Phillips: Marketer, Content Creator, and Musician 38:27

42 weeks ago38:27