Samantha Nogueira Joyce, "Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities" (Lexington Books, 2022)

New Books in Anthropology

In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities (Lexington Books, 2022), Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.

Samantha Nogueira Joyce is Associate Professor of global communication at Saint Mary's College of California. She is the author of Brazilian Telenovelas and the Myth of Racial Democracy (Lexington Books, 2012).

Reighan Gillam is Associate Professor in the Department of Anthropology at the University of Southern California. She is the author of Visualizing Black Lives: Ownership and Control in Afro-Brazilian Media (University of Illinois Press).

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