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John L. Sullivan, "Podcasting in a Platform Age: From an Amateur to a Professional Medium" (Bloomsbury, 2024)
Manage episode 414874056 series 2421524
Content provided by Marshall Poe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marshall Poe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcasting in a Platform Age: From an Amateur to a Professional Medium (Bloomsbury, 2024) explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.
Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms. This book focuses on three major aspects of this transformation: formalization, professionalization, and monetization. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
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Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
1445 episodes
Share
Manage episode 414874056 series 2421524
Content provided by Marshall Poe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marshall Poe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcasting in a Platform Age: From an Amateur to a Professional Medium (Bloomsbury, 2024) explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.
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Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications
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Similar to New Books in Communications
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