Go offline with the Player FM app!
Stop making assumptions in your business marketing
Manage episode 362196669 series 2972120
This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.
There were just so many assumptions that I pretty much rolled my eyes and cringed.
And by no means do I want to ignore the economic situation or not acknowledge that the cost of living is rising and that some people are doing it tough. I 100% acknowledge that.
What I want to focus on is making assumptions about your audience that may not be warranted. Another thing I want to focus on is how we often look at things from either our own perspective or a media perspective, and we all know that the media dramatizes things.
So let’s look at some assumptions we can make in our marketing and why it can be limiting. Not in a life threatening way, but definitely in a way that can stall your business growth.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
176 episodes
Manage episode 362196669 series 2972120
This episode came about after I read a post in a Facebook group where the person made a lot of assumptions about her audience by stating things such as ‘struggling to convert clients’ and ‘tough economic times’, and ‘getting lots of abandoned carts’.
There were just so many assumptions that I pretty much rolled my eyes and cringed.
And by no means do I want to ignore the economic situation or not acknowledge that the cost of living is rising and that some people are doing it tough. I 100% acknowledge that.
What I want to focus on is making assumptions about your audience that may not be warranted. Another thing I want to focus on is how we often look at things from either our own perspective or a media perspective, and we all know that the media dramatizes things.
So let’s look at some assumptions we can make in our marketing and why it can be limiting. Not in a life threatening way, but definitely in a way that can stall your business growth.
Connect with me
Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Facebook group: @newschoolofmarketing
Instagram: @bianca_mckenzie
Learn from me:
Meta Ads Success Bundle (Free)
Facebook Ads Prep School
Client Attraction Code
Love the New School of Marketing Podcast?
Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE!
Can’t wait to teach you everything I know about online mark...
176 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.