# 65 Foodtech is not just tech.

New Ventures Podcast

In the last five years, plant based foods have started appearing on supermarket shelves, on restaurant menus and even on the assembly chains of fast food outlets. There is still skepticism however. Customer demand in the US and UK seem to be flattening out and there are no real entry barriers to new companies bringing out new products. It is not unusual for a new industry to stall after initial period of excitement. During the initial period, many new companies rush in and then there is a shake out. A few companies survive and they are able to expand the customer base. The plant food industry may not follow this traditional bloodbath. After all, food tastes are incredibly varied and there can be thousands of plant foods. This points to the need for companies to do marketing 101: segment customers, understand needs, create awareness. Germany can be a role model . Here a fortuitous combination of innovative supermarkets, aware citizenry and intelligent policies have helped hundreds of private label plant based foods to be available in supermarkets.

Sections

Section 1: First 17 minutes introduction to Sonalie, her work and what is broken with the food system.

Section 2: Next 23 minutes about innovation in food systems

Section 3: Last 8 minutes about the participation of large companies

Host - Sanjoy Sanyal, Founder Regain Paradise

www.regainparadise.org

Guest- Sonalie Figueiras - Founder, Green Queen Media

https://www.climatenode.org/

https://www.linkedin.com/in/sonalie-figueiras-green-queen/