# 66 Sustaining simple pleasures.

New Ventures Podcast

The wine and the alcohol industry has been around for millennia and obviously is not the major cause of climate change. But then like every other industry it has to reduce its emissions and environmental impact. More importantly, the wine industry is being impacted by unpredictable weather events. Drought, sudden frost and wildfires are affecting the quantity and quality of grapes. Transporting wine requires a lot of energy. Glasses are heavy to ship around. Transporting bulk wine across the continents, selling wine in paper cartons, reducing the weight of glasses and using completely recycled bottles are all part of the solution. To adapt to climate change, wine makers are growing different types of grapes, growing them in

different regions, conserving water and discarding monoculture. Consumers care about sustainability but companies need to give them great tasting products which are also produced sustainability. It will be unfair to deprive a hard working person of a simple pleasure in the name of sustainability.

Sections

Section 1: First 10 minutes introduction to David and the sustainability commitment of Direct Wines

Section 2: Next 14 minutes about how the wine industry’s mitigation and adaptation approach.

Section 3: Last 8 minutes about consumer perception towards sustainability.

Host : Sanjoy Sanyal, Founder Regain Paradise

www.regainparadise.org

Guest : David Gates

CEO Direct Wines

https://www.laithwaites.co.uk/

https://www.linkedin.com/in/david-gates-72535627/