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Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins

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Manage episode 412166649 series 3498518
Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.

About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com

  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 412166649 series 3498518
Content provided by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

-> Learn more about Newsletter Operator All Access here.
-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference.

About this Episode

Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.

Episode Topics & Timestamps

00:00 Matt McGarry discusses newsletter advertising trends in 2024.

04:31 Summary: Discussion on sponsors tracking and email advertising.

06:52 Newsletter advertising remains consistent with 10-20 daily.

12:11 Pricing and value in sponsorship programs.

14:03 Increase multiples for highly engaged audiences.

18:23 Ad networks attempt unique, bespoke ad offerings.

20:15 Performance standards, payment for access, risk assumption.

25:32 "Customize ad pitch, avoid commoditization, discussion."

26:17 Understanding brand advertising and messaging for sales.

31:15 Relationship with audience determines product fit.

33:53 Build rapport before selling dedicated content.

37:33 Discount bundling increases sales and requires careful renewal.

42:01 Emphasis on sponsorship, data products, and expansion.

45:29 Events in NYC are expensive and need an audience.

46:31 Traditional publishers struggle with newsletter ad integration.

50:33 Request a screenshot of the podcast and email for an invite.

Links Mentioned

https://allaccess.newsletteroperator.com/

https://thenewsletterconference.com/

https://www.whosponsorsstuff.com/

matt@newsletteroperator.com

  continue reading

30 episodes

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