Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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Helping ambitious young professionals navigate entrepreneurship, careers, and investing. louisshulman.substack.com
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FinPub Pro is the podcast for the financial publishing industry. We talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media. I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators. I've been in the FinPub industry for ...
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Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLett…
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No boring ideas: Why great Promotions are more than just great sales copy
2:09:16
2:09:16
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Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS. We start this episode looking at some of those promotions…
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The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more
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Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Ta…
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Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities o…
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Comparing the two big newsletter industries with Matt McGarry
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Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest. The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool." Here in FinPub we've been running newsletter subscription businesses for over 60 years…
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Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product. Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions. Previously, Matheus held senior leadership roles at Turo, studi…
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Building a Trader Education Business with John Carter, Founder of Simpler Trading
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I've been wanting to talk to John Carter on here for awhile for a few reasons. First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry. Second, because John's approach to building the business has always steered away from the hype side of promotion. Third, because he exited a large por…
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Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online com…
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Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
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Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wo…
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John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters
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John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
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-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…
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How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More
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Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…
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The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch.
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Conor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years. Then they faced disaster – the FTC brought a case against them fo…
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Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora
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Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub. This conversation started when Brian commented on my video presentation, The State of FinPub 2024 In that comment Brian said, "There are 3 words here that are the most important, “Identify tight nic…
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Kyle Mau: Founder of HireUA and Selo Olive Oil
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Kyle Mau is the founder of HireUA and a partner in Selo Olive. HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entre…
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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
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57:41
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Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…
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Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers
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48:09
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Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more. He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges. Additionally, he co-founde…
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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
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Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…
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Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals
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Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss: 🎯 Investing in Coaches and Acceler…
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How to protect your business from class action lawsuits with Damon Wright from Gordon Rees
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I’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits. We dig into what they, why they are on the rise, and the most effective ways you can protect your business from individuals who target e-commerce and publishing businesses. Click here to download The Gordon Re…
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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
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Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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Matt McGarry: Generating $15M Through Email Marketing
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Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year. In this episode, we discuss: 💰 Building an eight-figur…
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Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier." An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success. In this episode, we discuss: 🌱…
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5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
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50:01
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Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …
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Kristen Butler: Building A Community On Positivity With 50M+ Followers
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Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives. With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development. She also is the author of "The Comfort Zon…
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Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
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Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including…
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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber ...
52:26
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Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…
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How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses
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Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…
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How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
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Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…
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Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
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Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…
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Noah Kagan is the founder and CEO of AppSumo.com. He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Mont…
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Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More
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48:04
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Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models. Episode topics & Timestamps (00:25) Introduction and brief overview of BulletPitch, motivation behind starting…
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Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More
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49:26
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Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps (00:40) Justin’s journey and experience with ​sponsorships, introduction and background (03:00) overview …
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Michael Girdley: How To Build A $100M Empire
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Michael Girdley has spent the last 30 years building a $100M+ holding company. He's also built a 200k+ Twitter following and a newsletter with over 20k readers. He's also a major tech evangelist in San Antonio, enabling the creation of 1,000+ new tech jobs in the area through entrepreneurial and leadership roles at numerous companies and nonprofits…
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Shegun Otulana: Selling Therapy Brands For $1.25 Billion
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42:21
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At 18, Shegun moved to Birmingham Alabama to escape violence surrounding him in Nigeria. Two decades later, he sold Therapy Brands for $1.25 Billion — one of the largest exits in Alabama history. In addition, Shegun has been recognized as EY's Entrepreneur of the Year and the Aspen Institute’s Henry Crown Fellow. Shegun is now the CEO of Copysmith …
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How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More
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34:04
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In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry. Episod…
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Andrew Yeung: The Gatsby of Silicon Alley
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Andrew Yeung has earned the title "The Gatsby of Silicon Alley" by hosting over 25,000 guests at his exclusive tech parties across major North American cities like NYC, LA, Toronto, Boston, San Francisco. Previously, Andrew worked as a Global Product Lead at Google and a Business Planning & Ops Lead at Facebook. He also is an active angel investor …
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Chuck Knabusch: Hope Is Not A Business Strategy
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Chuck Knabusch is a business consultant and author of Hope Is Not A Business Strategy, How To Take Control Of Your Business So It Won't Take Control Of You. In this episode we discuss: 📅 The Importance of Planning and Project Management 🎓 The Illusion of Expertise 🤔 The Value of Outsourcing Decision Making 🚹 Understanding People and Building Corpor…
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Alex McShane: The Off-Grid Bitcoin Lifestyle and Working With Jack Dorsey
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Alex McShane is a writer, speaker, and talented operator in the Bitcoin industry. His range of experiences includes serving as the Director of Programming at the Bitcoin Conference, Unconference Director for Nostr, General Partner at Lightning Ventures, editor of The Bitcoin Standard, The Fiat Standard, and Principles of Economics by Saifedean Ammo…
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Copywriting for financial newsletters with Patrick Bove, top FinPub Copy Chief
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51:52
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Patrick Bove is copy chief at Legacy Reserach. He's been writing copy in financial since 2008. And has a growing team of nearly 30 copywriters writing for him. In this conversation, Patrick explains what ideas are selling now. The market has changed. That means the ideas you use to sell subscriptions has to change, too. Patrick talks about the curr…
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Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More
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Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creator…
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Mike O'Connor: The Power of Global Talent
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54:08
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Mike O'Connor is the founder of NexusPoint, a US based BPO focused on connecting small and medium sized businesses with world class, outsourced talent. Mike is also a talented real estate investor with additional business interests in home services companies and the manufacturing industry. In this episode we cover… 🤖 How to think about AI-assisted …
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Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetizat…
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John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More
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In this episode of the Newsletter Operator Podcast, ​Jon Elder, the founder of ​Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The new…
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Adriel Lubarsky: Debating ESG... Global Conspiracy or Saving The World?
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Adriel Lubarsky is a trailblazer in corporate sustainability and the acclaimed author of Attainable Sustainability: Building Your Corporate Climate Strategy. As the Director of Sales at GreenPlaces, Adriel is at the forefront of assisting companies of all sizes in measuring and mitigating their environmental impact. In this episode, we cover: 📚 Adr…
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How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months, Insights From a $180k+ Course Launch, Copywriting Tips, Storytelling Frameworks, and More
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49:43
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Kieran Drew is a writer and entrepreneur who shares writing strategies to help grow your online business. Follow Kieran Drew on Twitter and LinkedIn. Join Kieran's free newsletter "Digital Freedom" here. --- Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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Nick Hutchison is the founder and CEO of BookThinkers, a marketing agency for authors that Nick launched based on his success growing a massive Instagram audience of nonfiction enthusiasts. This conversation focuses on lessons from Nick’s new book, Rise of the Reader: Strategies For Mastering Your Reading Habits and Applying What You Learn. We cove…
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Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
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Jay Clouse is the founder of Creator Science, a media company that helps people succeed as professional content creators. Follow Jay on Twitter and LinkedIn and join his free newsletter. Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator(dot)com Work with Ryan's agency Tailwind Work wit…
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Eric Jorgenson: The Anthology of Balaji
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Eric Jorgenson is a writer, builder, and investor. In 2020, Eric released the "Almanack of Naval Ravikant," a bestseller with over a million copies sold. This conversation discusses the "The Anthology of Balaji", Eric’s long awaited followup book (released today). The Anthology distills the best ideas from futurist Balaji Srinivasan into three main…
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