How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More

Newsletter Operator

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.
Support our sponsors:

Refind Ads helps you grow your newsletter on auto-pilot
Get a $25 ad credit when you spend $100 or more.

--

Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy.
Try Sponsy for free or book a demo here.
--
Want more content like this?
Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Refind ads: easy setup, effective paid acquisition.

06:04 Sales exceeded expectations, and several units sold out.

09:02 Emphasize long-form sales pages in product promotion.

10:32 Two similar announcement broadcasts successfully sold the course.

14:13 Create an email list, and send targeted course promotions.

19:05 Utilize PS in email for important messages.

21:25 Easier to get testimonials for future courses.

23:26 Incentivized survey with $100 prize and bonus.

27:28 Service business provides more freedom and value.

30:22 Promote digital products, showcase expertise, and upsell.

33:34 Targeted newsletter ads create high conversion rates.

37:57 Create niche Twitter ads and share insights.

42:31 Leave a review on Apple/Spotify and subscribe with an email proof.

43:43 Podcast host seeks feedback to reach a wider audience.