Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. Hosted by Matt McGarry and Ryan Carr.
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Reaganism is dedicated to exploring where the Reagan Movement lives today, hosted by the Director of the Ronald Reagan Institute, Roger Zakheim. The show has two goals: understand the foundations of the political philosophy that powered the Reagan Revolution; and host discussions about contemporary issues through the lens of Reagan. The podcast looks at the continuing impact of #40’s principles and beliefs on our leaders as they address the complex problems of today and tomorrow.
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Helping ambitious young professionals navigate entrepreneurship, careers, and investing. louisshulman.substack.com
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FinPub Pro is the podcast for the financial publishing industry. We talk to the marketers, founders, publishers, executives, copywriters, and other professionals working in the industry we call "FinPub" - financial & investment newsletter publishers, trader educators, and digital financial media. I'm your host, John Newtson, founder of The Financial Marketing Summit, the #1 networking and marketing conference for financial publishers and trader educators. I've been in the FinPub industry for ...
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Jens Lennartsson: Founder of Paper Pushers
56:22
56:22
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Jens Lennartsson is a former journalist and photographer turned newsletter expert. He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself. This conversation covers: 00:00:00 - The Importance of Aligning…
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Henry Olsen who serves as a Senior Fellow at the Ethics and Public Policy Center (EPPC). They discuss the fallout from the first presidential debate of 2024 between President Joe Biden and former President Donald Trump.…
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How to double trading newsletter sales in 3 months.
1:28:33
1:28:33
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How do you double a trading newsletter business? In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month. This is an example of…
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Charlie Hoehn - How To Grow Your Business With a Book, How To Finish Your First Draft In a Week, Book Marketing Strategies, and More
53:14
53:14
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Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Rya…
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Conservative Statism with David B. McGarry
34:24
34:24
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with David B. McGarry who serves as a Policy Analyst at the Taxpayers Protection Alliance. They discuss conservative statism and the effects of Trump’s America first economic policy, the corrosive effects of conservative statism on the American tradition, and how tradit…
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Renewed Pivot: America’s Future in the Indo-Pacific with Ambassador Robert Blackwill & Richard Fontaine
50:54
50:54
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Ambassador Robert Blackwill and Richard Fontaine. They are the co-authors of the new book, “Lost Decade: The US Pivot to Asia and the Rise of Chinese Power.” Roger, Robert, and Richard discuss the themes of the book, including if it is correct to characterize the p…
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Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLett…
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American Diplomacy with Ambassador Stuart Eizenstat
54:02
54:02
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Ambassador Stuart Eizenstat who is the former U.S. Ambassador to the European Union and currently serves as the Special Advisor for Holocaust Issues, and is Senior Counsel at Covington & Burling LLP. They discuss modern diplomacy in America ranging from Vietnam to …
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No boring ideas: Why great Promotions are more than just great sales copy
2:09:16
2:09:16
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Many of the most legendary direct response marketing promotions had a concept built into them that elevated the promotion itself. A concept that only indirectly had anything to do with the benefits of the product. These were more than simple sales letters or VSLs they were full blown PROMOS. We start this episode looking at some of those promotions…
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The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more
53:07
53:07
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Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Ta…
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Joe Zappa is the founder and CEO of Sharp Pen Media. Sharp Pen Media offers C-level marketing strategy, content, and PR for adtech and martech companies. In addition, Joe earned a PhD in Comparative Literature from Cornell University. In this episode, we discuss: 00:04:41 - Transitioning from Freelancer to Entrepreneur 00:09:25 - The Complexities o…
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Afghanistan: The Status of Human and Women’s Rights in 2024 with Nilofar Ayoubi
42:57
42:57
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On this episode of Reaganism, Reagan Institute Policy Director Rachel Hoff sits down with Nilofar Ayoubi who is an Afghan activist, journalist, and entrepreneur who escaped Afghanistan shortly after the Taliban takeover in August 2021. They discuss the situation for women in Afghanistan today, Nilofar’s individual story, and the prospects for the f…
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Comparing the two big newsletter industries with Matt McGarry
55:27
55:27
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Here in Financial Publishing we've all watched the rise of The Morning Brew, The Hustle, Milk Road with interest. The media attention and venture attention on them and the newsletter boom fueled by the Substack & Beehive boom made newsletters finally seem "cool." Here in FinPub we've been running newsletter subscription businesses for over 60 years…
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Update from the Sooner State with Hon. J. Kevin Stitt
27:26
27:26
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with the 28th Governor of the State of Oklahoma J. Kevin Stitt. They discuss Gov. Stitt’s administrative priorities in Oklahoma, his leadership position as Policy Chair within the Republican Governor’s Association, the pressing national security issues like Ukraine and …
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Matheus is the Co-founder and CEO of Tint, an insurance startup on a mission to empower any company to embed insurance into its product. Tint is a Y Combinator-backed startup that provides a no-code platform, compliance services, and capital/capacity for innovative insurance solutions. Previously, Matheus held senior leadership roles at Turo, studi…
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Building a Trader Education Business with John Carter, Founder of Simpler Trading
1:03:45
1:03:45
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I've been wanting to talk to John Carter on here for awhile for a few reasons. First, because John founded Simpler Trading and built it into one of the top trader education companies in the industry. Second, because John's approach to building the business has always steered away from the hype side of promotion. Third, because he exited a large por…
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Brennan Dunn is the author of This Is Personal, The Art of Delivering the Right Email at the Right Time. For the last decade, Brennan Dunn has been building "email-first" businesses. Currently, he owns and operates two companies: RightMessage, a software company that builds personalized marketing software, and Double Your Freelancing, an online com…
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Anduril: A New Era in Defense Development with Matt Steckman
35:19
35:19
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Matthew Steckman who is the Chief Revenue Officer at Anduril Industries. They discuss Anduril’s new projects and initiatives like their new autonomous naval system and partnership with HD Hyundai. They also discussed the war in the Middle East, Iran, and Ukraine.…
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Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More
56:16
56:16
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Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples. Follow Brad on Twitter: https://twitter.com/bradwolverton Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wo…
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Report from Jerusalem: After Iran’s Attack Against Israel with Yaakov Katz
24:18
24:18
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Yaakov Katz who is the former Editor-in-Chief of The Jerusalem Post and now serves as a Senior Fellow at The Jewish People Policy Institute . They discuss the Iranian attack on Israel this weekend and where Israel and its response goes from here.…
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John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters
57:19
57:19
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John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtson Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com…
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Doug Cameron a reporter who covers the global aerospace and defense industry as well as the airline sector in The Wall Street Journal’s Chicago bureau. They discuss Collaborative Combat Aircraft, the National Defense Industrial Strategy, emerging technologies, and …
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The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins
51:05
51:05
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-> Learn more about Newsletter Operator All Access here. -> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this Episode Ryan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take…
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Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Ma…
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GOP Foreign Policy with Dr. Matthew Kroenig & Dan Negrea
44:00
44:00
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Dr. Matthew Kroenig who serves as the Vice President and Senior Director of the Scowcroft Center for Strategy and Security at the Atlantic Council and with Dan Negrea who serves as the Senior Director of the Freedom and Prosperity Center at the Atlantic Council. Th…
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How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More
44:06
44:06
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44:06
Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more. Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilot Get a $25 ad credit when you spend $100 or more. -- Sponsy streamlines sponsorship operations and reporting so you can…
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The newsletter vs. the high-ticket coaching model. Why Conor Lynch, who helped build a $50 million publishing business is making the switch.
1:01:19
1:01:19
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Conor Lynch had massive success with more traditional trader education newsletter model. He was publisher on one of the fastest-growing publishing companies in that last decade. He and the team he was working with grew from $0 to $50 million in annual sales in just a few short years. Then they faced disaster – the FTC brought a case against them fo…
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Why Niche Ideas Drive FinPub with Brian York, CMO of The Agora
47:55
47:55
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Brian York, Chief Marketing Officer for The Agora companies, the financial newsletter publishing giant joins us to discuss the current state of Finpub. This conversation started when Brian commented on my video presentation, The State of FinPub 2024 In that comment Brian said, "There are 3 words here that are the most important, “Identify tight nic…
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Kyle Mau: Founder of HireUA and Selo Olive Oil
46:50
46:50
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Kyle Mau is the founder of HireUA and a partner in Selo Olive. HireUA helps American companies tap into Ukrainian talent. Selo Olive is a luxury Croatian Olive Oil brand, with more than 10,000 bottles sold. Originally from California, Kyle made a bold move at the age of 24 to leave corporate engineering and move to Eastern Europe as a digital entre…
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Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More
57:41
57:41
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Anik Singal is an entrepreneur, author, and expert in scaling education businesses. Check out Anik's books and podcasts here: AnikSingal.com Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowL…
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Andrew Moses: Lessons From Interviewing 175+ Artists, Athletes & Top Performers
48:09
48:09
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Andrew Moses is the host of the "Everybody Pulls The Tarp" podcast, having interviewed over 175 top performers, spanning Olympians, pro athletes, TV stars, CEOs, and more. He also is Vice President at MorganFranklin, where he aids finance, technology, and business leaders in navigating complex transformational challenges. Additionally, he co-founde…
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Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More
51:00
51:00
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Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiu Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Wor…
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Andre Haykal Jr: Client Ascension, ListKit, KnowledgeX, The Bible, and Future Goals
1:00:19
1:00:19
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Andre Haykal Jr is the co-founder of Client Ascension and ListKit. At Client Ascension, the goal is to build the #1 coaching program & community for agency owners. Andre has helped countless businesses achieve their goals by improving their marketing strategies and internal operations. In this episode, we discuss: 🎯 Investing in Coaches and Acceler…
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How to protect your business from class action lawsuits with Damon Wright from Gordon Rees
53:38
53:38
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I’m joined by Damon Wright, Head of Advertising & E-Commerce at law firm Gordon Rees to discuss the rising dangers of Class Action lawsuits. We dig into what they, why they are on the rise, and the most effective ways you can protect your business from individuals who target e-commerce and publishing businesses. Click here to download The Gordon Re…
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Gavin Wilde who serves as a Senior Fellow in the Technology and International Affairs Program at the Carnegie Endowment for International Peace. They discuss Russian interference in U.S. elections, continued Russian cyber espionage and attacks on American instituti…
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Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers
50:58
50:58
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Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSD Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator…
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Matt McGarry: Generating $15M Through Email Marketing
46:28
46:28
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Matt McGarry, "The Newsletter Guy," is a highly successful entrepreneur. As the founder of the agency GrowLetter, Matt is a thought leader and operator in newsletter growth and customer acquisition. Additionally, Matt generated over 5 million subscribers and $15 million in sales just last year. In this episode, we discuss: 💰 Building an eight-figur…
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Adam Hergenrother is the Founder & CEO of Livian, Host of The 200% Life Podcast, and the author of "The 200% Life" and "The Founder & The Force Multiplier." An entrepreneur at heart, Adam is passionate about using business to transform lives and believes that focusing on personal growth is the key to business success. In this episode, we discuss: 🌱…
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Free Press for Free People with Hon. David Dreier
46:31
46:31
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with former Member of Congress, the Honorable David Dreier who now serves as the Chairman of the Fallen Journalists Memorial Foundation. They discuss former Rep. Dreier’s work in founding and leading the new Fallen Journalists Memorial Foundation which seeks to construc…
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5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More
50:01
50:01
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Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps 00:00 Newsletter targeting Fortune 500 executives for news. 04:34 Create hyper relevant content for niche market. 06:57 High CPMs for well-defined executive audience. 12:53 Research-intensive content, provide templates, charge for …
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Kristen Butler: Building A Community On Positivity With 50M+ Followers
44:58
44:58
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Kristen Butler is the founder and CEO of Power of Positivity, a thriving community with over 50M followers from all the world dedicated to empowering individuals to live their best lives. With features in SUCCESS, Forbes, and Entrepreneur, Kristen is a respected leader in the field of personal development. She also is the author of "The Comfort Zon…
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U.S. Military Buildup with Dr. Edward Keefer
54:04
54:04
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54:04
On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Dr. Edward Keefer who is a Historian in the Historical Office of the U.S. Secretary of Defense. They discuss Dr. Keefer’s newest volume, in a 10-part series documenting America’s Secretaries of Defense, which focuses on Secretary of Defense Caspar Weinberger who pl…
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Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
59:27
59:27
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Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising. As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry. His diverse advertising experience spans across notable clients including…
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How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber ...
52:26
52:26
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Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps 00:00 How WorkWeek started 05:04 Audience indicators and your ideal customer profile (ICP) 07:32 Slow, strategic g…
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U.S. Military Strength with Robert Greenway
37:13
37:13
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Robert Greenway who serves as the Director of the Allison Center for National Security at the Heritage Foundation. They discuss the Heritage Foundation’s 2024 Index of U.S. Military Strength and the findings’ implications on U.S. foreign policy, defense spending an…
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How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses
29:34
29:34
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Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps 00:00 Aligning monetization strategies enables sustainable and scalable growth. 06:21 Creating post subscription funnel to boost sales. 09:03 Curate and repurpose newsletter content for subscrib…
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How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More
43:27
43:27
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Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps (13:20) Cornerstone Resources for Marketing and Copywriting (13:40) Importance of Authority in Newsletter Niche (14:00) Creating a Personal…
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Congress Faces America’s Challenges with Rep. Carlos Giménez
35:07
35:07
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On this episode of Reaganism, Reagan Institute Director Roger Zakheim sits down with Congressman Carlos A. Giménez who represents Florida’s 28th district in the U.S. House of Representatives. They discuss his origins as a firefighter in South Florida, his pathway to public service in Congress and how the U.S. House is approaching the most pressing …
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Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More
53:55
53:55
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Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps (00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy profe…
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Noah Kagan is the founder and CEO of AppSumo.com. He’s also the author of The Million Dollar Weekend, The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours. Previously, Noah was employee #30 at Facebook. Outside of AppSumo, he’s launched six other million-dollar businesses (Kickflip/Gambit, KingSumo, SendFox, Sumo, TidyCal, and Mont…
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