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Charles Tichenor IV: Lessons From Spending $1 Billion on Facebook Ads
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Charles Tichenor IV is a renowned media buyer and educator who has driven over $1 billion in revenue through his mastery of paid advertising.
As the creator of the 3:2:2 Method, PSM, 4Pi, and the Facebook Ads MBA Program, Charles has a track record of disrupting the industry.
His diverse advertising experience spans across notable clients including CBS Television, MGM Hotels, and Disney Movie Club, to name a few.
In this episode, we discuss:
🔥 Charles’ most controversial opinions about Facebook ads
🚀 How to get started with paid media
💸 The benefits of increasing your ad spend
🚫 Why no other platform can compete with Meta
🧘 Removing Self-worth from Success
🏦 The Power of Fractional Banking
🌟 Much more
Chapters:
00:03:41 - The Importance of Self-Sufficiency for Operators and Agencies
00:07:11 - A New Paradigm: Understanding the Power of Tools
00:14:24 - Aligning Media Buying Strategies
00:17:54 - Prioritizing Efficiency on Facebook
00:21:49 - The Danger of Prioritizing Facebook Ads in Business Growth
00:25:38 - Removing Self-worth from Success
00:29:17 - The Power of Fractional Banking
00:37:21 - The Benefits of Increasing Volume
00:40:58 - Shifting Thinking on Cost Caps
00:44:41 - The disconnect between performance and success in the agency industry
00:48:19 - Advertising Strategies on Different Platforms
00:52:12 - The Power of Facebook and the Inability of Other Platforms to Overtake It
00:55:48 - Effective Project Management and Transparency
Connect with Charles Tichenor IV:
→ LinkedIn: https://www.linkedin.com/in/charleytichenoriv/
→ Twitter: https://twitter.com/CTtheDisrupter
→ Website: https://www.disrupterschool.com/
Resources Mentioned in the Episode:
→ The Social Dilemma: https://www.thesocialdilemma.com/
→ The Social Network: https://www.sonypictures.com/movies/thesocialnetwork
→ Reframe Your Brain by Scott Adams: www.amazon.com/Reframe-Your-Brain
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com
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