Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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10 Easy Ways to Make Your Website Easier to Use
MP3•Episode home
Manage episode 248079205 series 1216984
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.
…
continue reading
83 episodes
MP3•Episode home
Manage episode 248079205 series 1216984
Content provided by Tim Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 pt font, line-height to space out text vertically. ✓ Adding bullet points and headings to key pages ✓ Page speed - Optimize your site to load 2 seconds or less - Gzip in htacess. ✓ Amplify a few important call-to-actions, play the others down.. user testing example: stop asking me if I have any questions. ✓ Swap out your stock images for your own in commonly accessed places on your site, don’t put text in images. ✓ Make sure your header and footer, - your main navigation systems on the site are consistent and provide an easy route to next steps. ✓ Consider a prominent search feature ✓ TLDR up at the top of articles… bigger first sentence, and author information. (E-A-T and how that effects search) ✓ Trust and familiarity. This is where testimonials, badges and other trust factors are important. But also consider making sure that your site feels familiar with the concept of ‘prototypicality’ - don’t make it different just to make it different. How can you make your site feel a little bit more like something they’ve seen before and know how to interact with.
…
continue reading
83 episodes
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